Responsibilities
- Execute and manage social and native ad campaigns across platforms such Meta and Taboola
- Monitor daily performance metrics and implement optimizations to creative, bids, and placements
- Partner with senior media buyers to launch new campaigns and expand existing ones while supporting strategic growth
- Facilitate creative testing by assisting with copy iteration, image/video swaps, and tracking results
- Conduct competitor research and performance audits to surface new testing opportunities
- Collaborate with the Content and Paid Media teams to ensure seamless campaign setup and timely asset delivery
- Maintain campaign documentation and update performance trackers regularly to support team throughput
Requirements
- Hands-on experience running social or native ad campaigns across platforms like Meta, TikTok, Pinterest, Taboola, Outbrain
- Proven ability to monitor and optimize campaign performance using data
- Strong attention to detail with a focus on executional excellence and task management
- Ability to collaborate across functions and communicate clearly in a remote work environment
- Display an attitude of positivity and willingness to embrace change, not getting discouraged when business or cross-functional needs change
- Passion for performance marketing and a desire to grow within the Make Money/Manage Money vertical of our largest brand, FinanceBuzz
- This role will require occasion campaign monitoring after hours or on weekends, as needed.
WHO ARE WE?
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.
WHY JOIN US?
At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.
WHY YOU WANT THIS ROLE
Ready to level up your media buying career with a world-class US company—all from the comfort of your home? This is your chance to grow into a Media Buying expert, managing large-scale budgets and driving real results for top advertisers. No prior native experience? No problem. We’ll guide you with mentorship, data-driven strategies, and hands-on training across platforms like Taboola and Outbrain. At Launch Potato, you'll collaborate with a diverse, high-performing team across the Americas, gaining global experience in one of the most exciting spaces in digital media: Finance and Money Management. If you’re looking for a role where you’re trusted, supported, and set up to thrive, this is it.
TOTAL COMPENSATION
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.
Additional Information
- This role will require occasion campaign monitoring after hours or on weekends, as needed.
