About the Role
This position is responsible for planning, executing, and optimizing paid media campaigns across various digital channels. The ideal candidate will use data-driven strategies to improve performance, scale spend efficiently, and contribute to overall marketing objectives.
Responsibilities
- Manage and optimize paid advertising campaigns across digital platforms
- Monitor key performance metrics and adjust strategies accordingly
- Collaborate with internal teams to align media plans with business goals
- Conduct A/B testing to refine ad creatives and targeting
- Analyze campaign data to generate actionable insights
- Allocate budgets to maximize return on ad spend
- Develop audience segmentation strategies for targeted advertising
- Stay current with platform algorithm updates and industry trends
- Work with creative teams to produce effective ad assets
- Track conversion funnels and user behavior post-click
- Implement and manage tracking pixels and UTM parameters
- Coordinate with external vendors and platform representatives
- Report on campaign performance to stakeholders
- Identify new opportunities for audience expansion
- Ensure brand consistency across all paid channels
- Maintain documentation of campaign strategies and results
- Optimize bidding strategies using automated and manual methods
- Support testing of new ad formats and placements
- Troubleshoot underperforming campaigns and recommend fixes
- Contribute to long-term media planning and forecasting
Nice to Have
- Experience with programmatic advertising platforms
- Knowledge of mobile app install campaigns
- Familiarity with retargeting strategies
- Experience in scaling campaigns profitably
- Background in performance marketing analytics
Compensation
Competitive salary based on experience
Work Arrangement
Hybrid
Team
Collaborative team within a fast-growing digital marketing environment
What We’re Looking For
We seek a detail-oriented professional with a track record of managing digital ad spend effectively. The ideal candidate combines analytical rigor with strategic thinking to grow customer acquisition efficiently.
Why Join Us
This role offers the chance to work in a data-focused environment where decisions are driven by results. You’ll have autonomy to test strategies and the support to grow professionally.
Available
