Directive Consulting is seeking a Paid Media Manager (internally titled Account Strategist, Paid Media) for a future opening. In this client-facing role, you will create custom strategies and manage day-to-day paid media campaigns for enterprise SaaS businesses.
What You'll Do
- Oversee and lead a collection of Paid Media accounts.
- Serve as direct support to client contacts and communicate weekly with vendors or partners.
- Build quarterly strategies and deeply understand client positioning and unique value propositions.
- Create, maintain, and optimize budgets for paid media campaigns across multiple channels.
- Execute and optimize PPC advertising campaigns across platforms including Google Ads, Facebook Ads, and LinkedIn Ads.
- Focus on keyword research, ad copywriting, audience targeting, and campaign optimization to maximize ROI.
- Confirm lead routing is accurate within a CRM and understand the value of Programmatic campaigns.
- Drive referrals via client relationships and your professional network.
- Be responsible for personal productivity and utilization.
- Work directly with an Associate Director to ensure internal and client goals are being achieved.
What We're Looking For
- 3+ years of experience working at a performance or digital marketing agency.
- Experience working specifically with B2B SaaS or tech clients in an agency setting.
- Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, and LinkedIn Ads.
- Proficiency in using advertising platforms and tools like Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager.
- Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization.
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, or Excel to make data-driven decisions.
- Proven and measurable success with mid-market or enterprise accounts.
- Ability to translate and articulate strategy and tell stories with data.
- Ability to organize, prioritize, and manage multiple projects simultaneously.
Technical Stack
- Google Ads
- Facebook Business Manager
- LinkedIn Campaign Manager
- Google Analytics, GA4
- Excel
Team & Environment
You will work directly with an Associate Director and report to that role.
Benefits & Compensation
- Set living wage.
- Medical, dental, vision plans, disability, and life insurance coverage for employee and family, including a 100% employer-paid plan for employee and a 50% employer contribution for dependents.
- Mental health benefits: Access to certified therapists through Spring Health and a membership to Headspace.
- Physical benefits: Gympass.
- Unlimited PTO with a 2-week minimum.
- Paid Company Holidays, Your Birthday Off, and an End of Year Recharge (Closed December 24 - January 1).
- Paid Parental Leave.
- Traditional and Roth 401(k) with a 3% company match.
- Annual bonus based on tenure.
- Annual Anniversary Trip with peers and executive leadership.
Work Mode
This is a remote position open to candidates located in Canada.
Directive Consulting is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
