What You'll Do
Take full ownership of paid media strategy and execution across Meta, Google Ads, Snapchat, and YouTube. Monitor daily performance, adjust bids, refine audience segments, and reallocate budgets to maximize return on ad spend. Implement structured A/B tests to evaluate creatives, targeting approaches, and landing page experiences, with a focus on lowering customer acquisition cost and improving new customer ROAS.
Ensure data accuracy by reconciling platform metrics with back-end sales data, identifying discrepancies, and working with internal teams to resolve issues. Partner with creative teams to guide asset development based on performance insights, and support the optimization of ad hooks, messaging, and visual content. Lead the restructuring and expansion of Google Search campaigns, including preparation for Shopping ads via Merchant Center approval.
Collaborate with data specialists to enhance reporting dashboards and maintain reliable performance tracking. Stay ahead of platform policy changes, particularly in regulated advertising environments, to ensure all campaigns remain compliant. Proactively identify underperforming areas and propose data-backed optimizations to the Head of Paid Media.
Requirements
- Proven experience managing Meta Ads campaigns with measurable results in customer acquisition
- Track record of improving CAC and ROAS through data-driven optimizations
- Experience designing and analyzing structured ad experiments
- Proficiency in Google Ads (Search, Display, Performance Max)
- Familiarity with attribution platforms such as Triple Whale or Northbeam
- Advanced skills in GA4 and Google Tag Manager
- Ability to align ad platform data with internal sales reporting
- Highly organized, independent, and experienced in remote work environments
- Fluent in English with clear, professional communication
- Prior remote work experience, especially with US- or UK-based teams, using tools like Slack, Zoom, and Asana
Preferred Qualifications
- Background in regulated or restricted advertising sectors
- Experience with Google Merchant Center and Shopping campaigns
- Knowledge of creative performance indicators like hook rate and thumb-stop metrics
- Direct-to-consumer (DTC) or e-commerce marketing experience
Technical Stack
Meta Ads Manager, Google Ads, Google Analytics 4, Google Tag Manager, Triple Whale, Northbeam, Google Merchant Center, Google Workspace, Slack, Zoom, and other remote collaboration platforms.
Work Mode
Remote role with team members across LATAM and Europe. Must be able to work during US time zones (EST to PST). This is a fully remote position with no office requirement.
