Valatam is hiring a Paid Media Manager to own our online advertising strategy and execution. You will develop, manage, and optimize paid campaigns to generate high-quality leads and increase brand visibility among business owners and executives across North America & Canada.
What You'll Do
- Develop and manage paid advertising strategies across Google Ads, LinkedIn Ads, and Meta Ads.
- Set up, monitor, and optimize paid ad campaigns to ensure performance and ROI.
- Write compelling ad copy and coordinate with the design team for creative assets.
- Conduct A/B testing on ads, landing pages, forms, and audience targeting and segmentation.
- Research and define target audiences and key segments based on the Ideal Customer Profile (ICP).
- Analyze campaign data and prepare monthly performance reports with actionable insights.
What We're Looking For
- Proficiency in English (C1/C2) and Spanish.
- 3+ years of marketing experience running paid ad campaigns on Google, LinkedIn, and Meta.
- Experience working with UTM links, conversion pixels, Google Tag Manager, and CRM tools.
- Proficiency with Google Workspace and Microsoft Office.
- Excellent communication and problem-solving skills.
- A quiet home office with stable internet (≥ 10 Mbps down / 2 Mbps up) and a backup connection.
Nice to Have
- A Bachelor’s or Associate’s degree.
- CRM tool experience, preferably with HubSpot.
Technical Stack
- Advertising: Google Ads, LinkedIn Ads, Meta Ads
- Tracking & Analytics: UTM links, Conversion pixels, Google Tag Manager
- Tools: CRM tools (HubSpot preferred), Google Workspace, Microsoft Office
Benefits & Compensation
- Hourly rate starting at USD 1288$/month (final rate will be experience-based).
- Annual pay increments.
- Discretionary client bonuses (80% of clients award year-end bonuses).
- 7 U.S. federal holidays + 4 paid PTO days.
- Monthly medical insurance stipend (after induction).
- Birthday/Anniversary bonuses + Gym/Wellness allowance.
- Unlimited online fitness classes + company events & Christmas celebrations.
Work Mode
This is a fully remote position open to candidates in North America and Canada.
At Valatam, we operate by our core values: ACTION (get things done), CARE (help others and do things right), OUTSTANDING (operate at the highest standards), DEPENDABLE (own every commitment), and ENERGY (bring positivity every day).
