RapidFort is hiring a performance-driven Paid Media Manager to lead our full-funnel paid media strategy and drive measurable growth across B2B channels. This role combines strategic thinking with hands-on execution, focusing on continuous testing, optimization, and AI-powered innovation. You will own multi-million dollar budgets while pioneering new channel opportunities in the competitive private capital software space.
What You'll Do
- Develop and execute comprehensive paid media strategies across the full funnel from awareness to conversion.
- Own multi-channel campaign planning, budget allocation, and performance optimization across search, social, display, and emerging channels.
- Lead quarterly and annual media planning aligned with revenue goals and pipeline targets.
- Drive account-based marketing (ABM) campaigns targeting high-value private equity and venture capital prospects.
- Manage and optimize campaigns across Google Ads, LinkedIn Ads, Meta, Reddit, Connected TV, Display/Programmatic, and emerging B2B channels.
- Continuously test new channels and ad formats to expand reach within private capital markets.
- Implement advanced targeting strategies including account-based targeting, lookalike audiences, and intent-based targeting.
- Execute sophisticated bid management and budget optimization strategies to maximize ROAS.
- Leverage AI tools daily for audience research, creative optimization, bid management, and performance analysis.
- Implement AI-driven creative testing frameworks for ad copy, headlines, and visual assets.
- Use machine learning tools for predictive audience modeling and campaign optimization.
- Design and execute rigorous A/B and multivariate testing programs across all channels.
- Test new ad formats, bidding strategies, audience segments, and creative approaches.
- Implement incrementality testing and attribution modeling to measure true campaign impact.
- Pioneer testing in emerging channels and platforms relevant to B2B audiences.
- Own paid media KPIs including CAC, ROAS, pipeline contribution, and channel efficiency metrics.
- Build comprehensive reporting dashboards and provide actionable insights to leadership.
- Conduct deep-dive analysis on campaign performance, audience behavior, and competitive positioning.
What We're Looking For
- 5-7 years of B2B paid media experience.
- Proven track record managing annual paid media budgets of $2M+ with demonstrated ROI improvement.
- Platform expertise across Google Ads, LinkedIn Ads, Meta Business Manager, Reddit Ads, Connected TV platforms, and programmatic platforms.
- Advanced analytics skills with proficiency in Google Analytics, attribution platforms, and data visualization tools.
- Daily AI tool usage for campaign optimization, creative testing, and audience research.
- Advanced Excel/Google Sheets skills for budget management and performance analysis.
- Understanding of B2B marketing metrics including pipeline attribution, CAC payback, and lifetime value.
- Full-funnel mindset with ability to connect top-funnel activities to bottom-line revenue impact.
- Testing methodology expertise including statistical significance, incrementality testing, and experiment design.
- Competitive analysis skills with ability to monitor and respond to competitor media strategies.
- Budget optimization experience with ability to allocate spend across channels for maximum efficiency.
- Understanding of B2B buying cycles and account-based marketing principles.
- Knowledge of privacy regulations and their impact on digital advertising (GDPR, CCPA, iOS changes).
- Awareness of emerging channels and willingness to test new opportunities.
Nice to Have
- Experience in SaaS, fintech, or high-ACV software environments.
- Familiarity with private capital markets.
Technical Stack
- Google Ads, LinkedIn Ads, Meta Business Manager, Reddit Ads, Connected TV platforms, Programmatic platforms
- Google Analytics, Attribution platforms, Data visualization tools
- AI tools for campaign optimization, Excel/Google Sheets
Team & Environment
You will report to the VP of Demand Generation. Our culture is built on ownership, a growth mindset, respectful candor, and diving deep to create the best outcomes.
Benefits & Compensation
- Health insurance covering you and your dependents' healthcare, dental, and optical insurance premiums.
- Flexible personal & sick days.
Work Mode
This is a hybrid position open to candidates based in Remote, San Francisco, or New York.
RapidFort is an equal opportunity employer.
