Hamilton Beach Brands is hiring a Paid Media Manager to own the strategy, execution, and optimization of our paid search and retail media advertising programs. In this role, you will drive measurable revenue growth across key retail marketplaces through data-driven campaign management.
What You'll Do
- Partner with Retail Sales teams supporting Walmart, Target, Costco, and other retail partners to develop paid media strategies aligned with growth initiatives.
- Own performance and optimization of campaigns across Google Ads platforms (Search, Performance Max, YouTube) and retail media networks including Walmart Connect, Criteo, and Target Roundel.
- Manage and optimize retail media investments across marketplace advertising platforms to improve brand awareness, conversion performance, and return on ad spend.
- Execute, analyze, and optimize sponsored product advertising, retargeting, and other campaign tactics on Google and retailer platforms.
- Partner with Target's Roundel platform to activate and optimize retail media campaigns across onsite and offsite placements.
- Oversee Google Merchant Center accounts, ensuring product feeds remain accurate, compliant, and optimized.
- Analyze campaign performance, marketplace trends, and customer behavior data to generate insights that inform optimization and investment decisions.
- Establish campaign performance metrics and monitor analytics dashboards to measure advertising effectiveness and marketplace growth.
- Utilize analytics platforms including GA4, Google Search Console, and UTM tracking to measure performance and optimize marketing investments.
- Identify opportunities to improve digital shelf performance through enhancements to SEO strategy, landing page experience, and customer journey pathways.
- Manage agency partners and external vendors supporting paid media execution, evaluating program performance, and ensuring alignment with marketing objectives.
- Present campaign performance insights, recommendations, and digital advertising best practices to marketing leadership and cross-functional stakeholders.
- Support key retail promotional events through campaign adjustments and performance monitoring during peak sales periods.
What We're Looking For
- Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).
- 4+ years of experience managing paid media campaigns, investments, and budgets across Google Ads and retail media advertising platforms.
- Strong background in eCommerce performance marketing with experience managing KPI-driven campaigns and campaign attribution modeling.
- Proficiency with Google Analytics (GA4), Google Tag Manager, Google Search Console, UTM tracking, and Google Merchant Center.
- Strong analytical mindset with the ability to interpret performance data and translate insights into campaign optimization strategies.
- Excellent written and verbal communications skills with the ability to interpret and present performance insights and collaborate effectively with marketing, sales, analytics, and agency partners.
- Ability to remain in a stationary position (sitting or standing) for extended periods while performing computer-based work.
Nice to Have
- Direct experience managing Walmart Connect campaigns (including onsite search and display).
- Experience executing campaigns across retail media networks such as Roundel, Criteo, or similar retail advertising platforms.
Technical Stack
- Google Ads
- Walmart Connect
- Target Roundel
- Criteo
- Google Analytics (GA4)
- Google Tag Manager
- Google Search Console
- UTM tracking
- Google Merchant Center
Team & Environment
You will report to the Consumer Digital Marketing Manager.
Benefits & Compensation
- Comprehensive medical, dental, and vision coverage.
- Company HSA contributions.
- 401(k) plan with immediate vesting.
- Profit sharing program.
- Paid vacation, holidays, and a paid charitable day.
- Summer hours to support work-life balance.
- Employee discounts on Hamilton Beach products.
Work Mode
This role follows a hybrid work model and is based in Glen Allen, VA.
Hamilton Beach Brands, Inc. is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity/Affirmative Action Employer, making decisions without regard to race, color, religion, creed, gender, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class.
