Tahaluf is looking for a Paid Media Manager to spearhead impactful international campaigns that drive high-quality visitor registrations and exhibitor leads. In this role, you will have the opportunity to showcase Saudi events to global and local audiences by developing innovative paid media strategies and optimizing performance across our key event portfolio.
What You'll Do
- Develop and implement targeted paid media strategies to drive visitor registrations and generate qualified leads for exhibitors across all shows in the portfolio.
- Manage international and local exhibitor promotion (Exprom) and visitor promotion (Visprom) campaigns, ensuring alignment with sales and marketing objectives.
- Collaborate with the sales team on Exprom strategies and the marketing team on Visprom strategies, including targeting, data builds, and channel-specific communication plans.
- Brief agencies with clear targets, media plans, and insights from previous campaigns to ensure effective execution.
- Oversee the launch and execution of campaigns, continuously optimising for key metrics such as CTR, conversions, and lead quality.
- Monitor campaign performance, identifying areas for improvement and implementing changes to maximise return on investment.
- Analyse key metrics to determine if creatives need refreshing or if targeting strategies require adjustment.
- Prepare detailed monthly reports on campaign performance, providing visibility to senior leadership and the core marketing team.
- Focus on increasing the volume of high-quality registrations while improving conversion rates.
- Work closely with agencies to ensure campaigns are on track to meet targets.
- Partner with the sales and marketing teams to align on goals and strategies.
- Leverage insights from other portfolios and past campaigns to inform media planning and execution.
- Address challenges with high registration volume but low conversion rates by optimising targeting and messaging.
- Penetrate new markets unfamiliar with Saudi events through tailored strategies and localised campaigns.
What We're Looking For
- Proven experience managing international paid media campaigns, with a strong focus on driving registrations and lead generation.
- Experience working closely with or managing agencies to execute high-performing campaigns.
- Strong background in analytics and reporting, with the ability to identify trends and make data-driven decisions.
- Proficiency in paid media platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) and analytics tools (e.g., Google Analytics, Data Studio).
- Strong analytical mindset, with the ability to quickly identify areas for improvement and implement changes.
- Experience in creating and managing media plans, including data builds and targeting strategies.
- A marketer with a deep understanding of the local market, proficient in creating content in English and Arabic.
- Excellent communication and collaboration skills to work effectively with internal teams and external agencies.
- Highly organised and detail-oriented, with the ability to manage multiple campaigns and stakeholders simultaneously.
Technical Stack
- Google Ads
- Facebook Ads
- LinkedIn Ads
- Google Analytics
- Data Studio
Team & Environment
You will collaborate closely with our sales and marketing teams and work directly with external agencies to execute campaigns.
Benefits & Compensation
- VVIP Bupa Medical Insurance for you and your family.
- Annual leave – 25 days.
- Remote working on Sundays.
- Working anywhere – 4 weeks every year.
- School fees contribution, 40,000 SAR per child per year (up to a max of three children).
- Residency visa, including yearly dependent fees.
- Individual annual flight allowance for expats.
- Local Relocation Package: Paid flight to Riyadh, 30 days accommodation or SAR 5,000 payment, up to SAR 2,500 shipping reimbursement.
- International Relocation Package: Paid flight to Riyadh, 60 days accommodation or SAR 5,000 payment, up to SAR 2,500 shipping reimbursement, paid flight home and end of service gratuity.
We don't just accept difference, we celebrate it. We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit. We are proud to provide a disability-friendly environment.
