About the Role
The individual in this role will lead paid media initiatives, focusing on campaign execution, performance analysis, and budget efficiency to meet business objectives.
Responsibilities
- Plan and implement paid advertising strategies across multiple online channels
- Monitor and adjust campaigns to maximize return on ad spend
- Collaborate with analytics teams to interpret performance data
- Manage budgets and forecast spending across platforms
- Optimize ad creatives and audience targeting based on performance
- Stay current with digital advertising trends and platform updates
- Produce regular performance reports for stakeholders
- Ensure brand consistency in all paid content
- Coordinate with internal teams to align campaigns with marketing goals
- Test and evaluate new advertising formats and platforms
- Use A/B testing to refine ad performance
- Manage vendor relationships and ad platform accounts
- Maintain compliance with advertising policies and guidelines
- Identify opportunities for scaling successful campaigns
- Support acquisition and conversion goals through targeted media buys
- Troubleshoot underperforming campaigns and recommend solutions
- Work closely with creative teams to develop effective ad assets
- Track KPIs such as CAC, ROAS, and conversion rates
- Utilize UTM parameters and tracking tools for accurate measurement
- Conduct competitor analysis in paid media space
- Ensure accurate data collection through proper campaign tagging
- Leverage audience segmentation to improve targeting precision
- Optimize bidding strategies using platform automation and manual adjustments
- Maintain documentation of campaign strategies and outcomes
- Participate in cross-functional planning sessions
Compensation
Competitive salary based on experience
Work Arrangement
Remote position with flexible hours
Team
Part of a performance-driven digital marketing team
What We Value
- Data-driven decision-making over assumptions
- Transparency in reporting and communication
- Continuous learning and experimentation
- Ownership of projects from start to finish
- Collaborative problem-solving across teams
Technology Stack
- Google Ads, Meta Ads Manager, and TikTok Ads
- Google Analytics and Google Tag Manager
- Looker Studio for reporting dashboards
- Segment or similar data pipeline tools
- CRM and email marketing platforms
Not available
