About the Role
The ideal candidate will have proven experience in planning, executing, and analyzing paid advertising efforts to maximize ROI across various online channels.
Responsibilities
- Develop and implement paid media strategies to meet business objectives
- Manage budgets and bidding strategies across multiple advertising platforms
- Monitor, analyze, and report on campaign performance metrics
- Optimize campaigns for key performance indicators including CAC and ROAS
- Collaborate with creative teams to produce effective ad content
- Conduct A/B testing to refine targeting and messaging
- Stay current with digital advertising trends and platform updates
- Coordinate with analytics teams to ensure accurate tracking setup
- Manage relationships with third-party vendors and ad platforms
- Ensure compliance with advertising policies and brand guidelines
- Support the development of audience segmentation and targeting plans
- Use data insights to inform future campaign planning
- Prepare regular performance summaries for stakeholders
- Identify opportunities for scaling successful campaigns
- Maintain documentation of campaign strategies and results
- Troubleshoot technical issues related to tracking or delivery
- Align media plans with seasonal or product-specific initiatives
- Work cross-functionally to integrate paid media with broader marketing efforts
- Provide input on media planning for new product launches
- Assist in forecasting and setting performance benchmarks
- Manage agency partners if applicable
- Ensure efficient allocation of media spend
- Utilize automation tools to streamline campaign operations
- Contribute to post-campaign analysis and learnings
- Support testing of new ad formats and platforms
Nice to Have
- Experience with paid social beyond Meta and Google
- Knowledge of influencer marketing integrations
- Familiarity with bid management platforms
- Experience in direct-to-consumer brands
- Background in analytics-heavy marketing roles
- Experience with customer lifetime value modeling
- Knowledge of incrementality testing
- Experience managing agencies
- Understanding of creative performance drivers
- Experience in high-growth startup environments
Compensation
Competitive salary based on experience
Work Arrangement
Remote
Team
Collaborative team environment with marketing and analytics professionals
About Us
We are a performance-focused marketing team dedicated to driving scalable growth through data-driven strategies and innovative digital campaigns.
What We Offer
Opportunities for professional development, flexible work schedule, access to cutting-edge marketing tools, and a collaborative remote work culture.
Not available
