The Paid Media Lead (internally titled Senior Account Strategist, Paid Media) at Directive is a client-facing position responsible for managing and optimizing paid media campaigns for SaaS and tech clients. This remote role involves creating quarterly strategies, managing multi-channel budgets, and driving measurable growth through performance marketing centered on SQLs and customer acquisition.
What You'll Do
- Oversee and lead a collection of Paid Media accounts
- Serve as direct support to client contacts
- Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
- Drive referrals via client relationships and professional network
- Build strategies for clients each quarter
- Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels
- Deeply understand client positioning and unique value propositions
- Confirm lead routing is accurate within a CRM
- Understand the value of Programmatic campaigns
- Responsible for personal productivity and utilization
- Work directly with Associate Director to ensure internal and client goals are being achieved
- Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI
What We're Looking For
- 3+ years experience working at a performance/digital marketing agency
- Experience working specifically with B2B SaaS/tech clients in an agency setting
- Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others
- Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
- Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
- Ability to drive results and measure via OCT
- Proven and measurable success with mid-market or enterprise accounts
- A unique perspective on how to drive value for SaaS
- Ability to translate and articulate strategy and tell stories with data
- Equal parts competitive and curious; you’re a true problem solver
- You live on the cutting edge of the industry, always looking for opportunities to grow and share
- Ability to organize, prioritize and manage multiple projects simultaneously
- You’re quality-obsessed and have not lost your soul for advertising
- Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations
- Travel to visit clients approximately once per year, per client or as needed
Technical Stack
- Google Ads
- Facebook Ads
- LinkedIn Ads
- Facebook Business Manager
- LinkedIn Campaign Manager
- Google Analytics
- GA4
- Excel
Team & Environment
- Reporting to Associate Director
Benefits & Compensation
- Annual base salary range $90,000 - $110,000 USD with potential for bonus eligibility
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family
- 100% employer-paid plan for you
- 50% employer contribution for your dependents
- Access to certified therapists through Spring Health
- Membership to Headspace
- Gympass
- Unlimited PTO (2-week minimum)
- Paid Company Holidays
- Your Birthday Off
- End of Year Recharge (Closed December 24 - January 1)
- Paid Parental Leave
- Traditional and Roth 401(k) with a 3% company match
- Annual bonus based on tenure, which scales in total amount over time
- Annual Anniversary Trip with peers and executive leadership for fun and entertainment
Work Mode
Remote-first with option to work from Irvine, California office; 100% virtual operation allowed. Position is open to candidates in the United States.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
