About the Role
The role involves managing digital ad campaigns across multiple platforms, analyzing performance data, and adjusting strategies to improve ROI and meet business objectives.
Responsibilities
- Develop and launch paid advertising campaigns on digital platforms
- Monitor campaign performance using analytics tools
- Optimize ad spend based on conversion metrics
- Conduct A/B testing for ad creatives and targeting
- Collaborate with creative teams to produce effective ad content
- Manage budgets across multiple advertising channels
- Generate performance reports for stakeholders
- Stay current with digital advertising trends and platform updates
- Use data to refine audience targeting strategies
- Ensure compliance with advertising platform policies
- Troubleshoot underperforming campaigns
- Implement tracking pixels and conversion measurement tools
- Coordinate with external ad agencies when necessary
- Maintain documentation of campaign strategies and outcomes
- Support integration of ad data with internal analytics systems
- Identify opportunities for scaling successful campaigns
- Evaluate third-party data sources for targeting enhancement
- Apply keyword research techniques for search campaigns
- Manage retargeting and lookalike audience initiatives
- Assist in forecasting campaign outcomes
- Conduct competitive analysis in digital ad space
- Ensure brand consistency across all ad materials
- Respond to platform-specific policy changes promptly
- Use automation tools to streamline campaign management
- Align advertising goals with overall marketing strategy
Nice to Have
- Certification in digital advertising platforms
- Experience in B2B or SaaS marketing
- Background in statistical analysis
- Familiarity with programmatic advertising
- Knowledge of SEO principles
- Experience with attribution modeling
- Proficiency in spreadsheet applications
- Understanding of A/B testing software
- Exposure to marketing dashboards
- Experience in healthcare or clinical trial sectors
Compensation
Competitive salary with performance-based incentives
Work Arrangement
Remote position with flexible hours
Team
Small, agile team focused on data-driven marketing
Why This Role Matters
Effective advertising directly impacts customer acquisition and revenue growth, making this role central to scaling operations efficiently.
Growth Opportunities
High performers will have the chance to lead larger campaigns and mentor team members as the department expands.
Not available
