Responsibilities
- Design and implement AI-enabled, automated email outreach campaigns for all our MSP clients
- Build and manage targeted prospect lists using ICP criteria, segmentation, and enrichment
- Manage outbound sending infrastructure, including domains, sender reputation, deliverability, and inbox rotation
- Build and manage multi-touch LinkedIn connection and engagement campaigns at scale
- Develop and optimize inbound lead nurture sequences to maximize meeting bookings
- Set up and maintain email sending infrastructure (domain warmup, deliverability, inbox rotation)
- Use AI tools (e.g., Clay, GPT-based personalization, n8n automations) to drive personalization and efficiency
- Continuously A/B test messaging, sequences, and timing to improve reply rates and conversions
- Manage a team of outbound implementors — assign work, review output, and resolve blockers
- Train the team on new outbound techniques, AI tools, and automation workflows
- Build and maintain SOPs and playbooks for every outbound process
- Conduct regular 1:1s, performance reviews, and skill development sessions
- Recruit and onboard new implementors as the team scales
- Own the outbound KPI dashboard for the team and all client campaigns
- Set individual and team performance targets aligned to client outcomes
- Report weekly/monthly on campaign performance, team output, and improvement initiatives
- Identify and escalate at-risk clients or campaigns proactively
- Stay current on AI-enabled outbound tools, techniques, and best practices
- Identify opportunities to automate manual processes further using tools like n8n, Clay, Make, and APIs
- Collaborate with the Head of Product/Director of Operations on new outbound service offerings and workflow improvements
- Interface with Account Managers and POD leads to align outbound efforts with client goals
Requirements
- 3+ years managing outbound email and LinkedIn campaigns at scale (agency environment preferred)
- Hands-on experience with automation tools: n8n, Make/Integromat, Clay, or similar
- Proven track record managing and growing a team of outbound or marketing specialists
- Deep knowledge of cold email best practices — deliverability, sequence structure, personalization, inbox management
- Proficiency with LinkedIn outreach tools (Expandi, Phantombuster, Dux-Soup, Waalaxy, or equivalent)
- Experience using AI (GPT APIs, Clay AI, etc.) to personalize and scale outbound at volume
Nice to Have
- GoHighLevel (GHL) experience is a strong plus
Benefits
- Very competitive compensation
- Remote work
- Constant growth & career advancement opportunities
- Performance-based bonuses
- Paid training (courses, events, conferences)
- Paid social events
- Weekly learning programs
- State-of-the-art technologies and tools
Additional Information
- Time tracker usage (Hubstaff)
- Independent Contractor
- 40 hours/week, Monday to Friday, 9:00 AM to 5:30 PM EST
