About the Role
This role focuses on scaling mobile app growth through data-driven App Store Optimization strategies, enhancing discoverability, and improving user acquisition efficiency across key markets.
Responsibilities
- Develop and execute ASO strategies to improve app store rankings and visibility
- Analyze performance metrics to identify optimization opportunities
- Collaborate with cross-functional teams to align growth initiatives
- Manage A/B testing for app product page elements
- Optimize metadata including titles, subtitles, and keywords
- Monitor competitor activity and market trends
- Improve conversion rates through data-informed creative testing
- Coordinate with developers for technical implementation of ASO changes
- Produce regular performance reports for stakeholders
- Leverage analytics tools to track KPIs and user behavior
- Maintain keyword portfolios and update them based on performance
- Ensure compliance with platform-specific app store guidelines
- Support localization efforts for global app store presence
- Work with creative teams to refine screenshots and promotional assets
- Evaluate new ASO tools and technologies for potential adoption
- Drive experimentation to improve organic install volume
- Communicate insights and recommendations to leadership
- Stay current with algorithm updates from major app stores
- Integrate user feedback into optimization strategies
- Contribute to long-term mobile growth roadmaps
Compensation
Competitive salary with performance-based incentives
Work Arrangement
Remote-friendly with flexible scheduling
Team
Part of a specialized growth team focused on mobile products
Why This Role Matters
App Store Optimization is a critical lever in mobile growth, directly influencing how users discover and engage with apps. This role sits at the intersection of data, marketing, and product, driving measurable impact on organic performance.
What We Look For
We value candidates who combine analytical rigor with creative problem-solving, have a history of delivering tangible results in ASO, and thrive in agile environments where experimentation drives progress.
Available for qualified candidates
