About the Role
Lead the development and execution of mobile growth strategies to scale user acquisition, retention, and lifetime value through experimentation, analytics, and product collaboration.
Responsibilities
- Define and implement mobile growth strategies across user acquisition and lifecycle engagement
- Design and manage A/B tests to optimize conversion and retention metrics
- Collaborate with product, marketing, and engineering teams to align growth initiatives
- Analyze user behavior data to identify key growth opportunities
- Oversee performance marketing campaigns across digital channels
- Develop deep understanding of user segments and journey touchpoints
- Lead creative testing for app store optimization and ad creatives
- Monitor key performance indicators and report on growth metrics
- Evaluate new growth channels and emerging mobile trends
- Use data to prioritize high-impact experiments and product improvements
- Manage relationships with external partners and agencies
- Ensure alignment between growth tactics and overall product roadmap
- Drive app store optimization to improve organic visibility
- Implement tracking frameworks to measure campaign effectiveness
- Foster a culture of experimentation and data-driven decision-making
- Contribute to forecasting and goal-setting for growth targets
Nice to Have
- Experience in scaling growth for consumer-facing mobile apps
- Background in fintech, e-commerce, or digital services
- Hands-on experience with creative production and ad design
- Familiarity with machine learning in marketing automation
- Knowledge of international markets and localization strategies
Compensation
Competitive salary and performance-based incentives
Work Arrangement
Hybrid or remote options available
Team
Part of a specialized growth team focused on mobile user acquisition and retention
Why This Role Matters
This position plays a central role in shaping how users discover, engage with, and stay loyal to the mobile app. Your work will directly influence product direction and business outcomes.
What We Offer
- Opportunity to lead growth strategy in a high-impact role
- Supportive, data-driven team environment
- Professional development and conference access
- Flexible working arrangements
- Innovative product with growing user base
Available for qualified candidates
