At Glow25, a dynamic, fast-growing beauty company, we are looking for a Mid-Level CRM Manager (all genders). You will be responsible for strategic and operational CRM tasks to create lasting glow moments for our community and team.
What You'll Do
- Develop personalized email campaigns from segmentation and content selection to copywriting and design.
- Execute email and WhatsApp campaigns using tools like Klaviyo and Chatarmin, introduce new solutions, and ensure smooth processes.
- Independently lead various strategic CRM projects to drive CRM efforts forward.
- Analyze and evaluate relevant CRM data to continuously optimize campaigns and automations.
- Keep contact lists clean and up to date, and document campaigns and workflows for transparency and improvement.
- Develop innovative monetization concepts in close collaboration with other teams to significantly increase Customer Lifetime Value.
What We're Looking For
- A degree in Marketing, Business Administration, or a related field.
- Proficient in using Klaviyo.
- Highly self-organized and work in a structured manner.
- Fluent in English (C1).
- Speak German at a B2 level.
Nice to Have
- Experience in e-commerce and D2C business models, familiar with customer lifecycle, subscription models, and repeat purchases.
- Great eye for trends and innovations in customer retention and CRM.
- Initial experience with WhatsApp as a marketing channel.
Technical Stack
- Klaviyo
- Chatarmin
Team & Environment
You will be a key member of the dynamic CRM team, collaborating closely with the creative Marketing team.
Benefits & Compensation
- Flexible work with flexible hours and smart time tracking.
- One-time €500 allowance to set up your home workspace.
- Choice of Mac or Windows equipment.
- Glow Card: €50 monthly allowance to spend however you like.
- Learning opportunities via Glowcademy, dedicated learning time, and personal development support.
- 40% discount on our entire product range.
- 30 vacation days + 1 personal holiday + up to 10 additional unpaid days off + New Year's Eve off.
- Company health insurance reimburses up to €600 per year for extras like vision aids, alternative medicine, or dental cleanings.
- After probation period, €600 contribution toward your pension plan with an extra 20% top-up if you add more.
- Access to discounts and special offers from top brands through corporate benefit platforms.
- Glow25 merch.
- Option between Urban Sports Club or Wellpass for workouts and wellness.
Work Mode
This is a hybrid position based in Berlin.
Don’t hesitate! Especially if you’re a woman, or from an underrepresented group. Even if you don’t check every box, we want to encourage you to apply anyway. We believe that a diverse range of perspectives and experiences makes a team stronger.
