Cognizant is hiring a Microsoft Dynamics Marketing Business Analyst to act as a strategic bridge between business stakeholders, marketing teams, and technical implementers. In this senior role, you will drive the requirements, design, and adoption of Dynamics 365 Marketing (Customer Insights – Journeys) to ensure measurable business outcomes for campaigns, segmentation, and customer engagement.
What You'll Do
- Lead discovery sessions and translate marketing needs into clear requirements and user stories.
- Define customer journeys, segmentation logic, consent management, and campaign workflows.
- Collaborate with architects to design scalable D365 Marketing solutions.
- Support data modeling, integrations, and compliance (GDPR, CAN SPAM, etc.).
- Drive UAT, quality validation, and end-to-end journey testing.
- Deliver training, documentation, and change management support.
- Monitor performance and recommend optimization opportunities.
What We're Looking For
- 8–12 years of professional experience.
- Strong hands-on experience with Dynamics 365 Marketing / Customer Insights – Journeys.
- Expertise in customer journeys, segmentation, triggers, lead management, and marketing automation.
- Knowledge of D365 Sales, Customer Insights – Data, or Power Automate.
- Solid understanding of Dataverse, Power Platform, and marketing data models.
- Proven ability to gather requirements, map processes, and manage stakeholders.
- Experience in regulated industries (Financial Services, Healthcare, Pharma).
- Experience in digital marketing, CRM, or MarTech environments.
- A relevant Microsoft certification.
Technical Stack
- Dynamics 365 Marketing (Customer Insights – Journeys)
- D365 Sales
- Customer Insights – Data
- Power Automate
- Dataverse
- Power Platform
Benefits & Compensation
- Compensation: $115,000/year - $130,000/year
- Medical, Dental, Vision, and Life Insurance
- Paid holidays plus Paid Time Off
- 401(k) plan and contributions
- Long-term and Short-term Disability
- Paid Parental Leave
- Employee Stock Purchase Plan
Work Mode
This is a hybrid position open to candidates within the United States.
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