About the Role
The ideal candidate will manage paid advertising campaigns on Facebook and Instagram, leveraging audience insights and platform tools to scale performance and meet business goals.
Responsibilities
- Plan and launch targeted ad campaigns on Meta platforms
- Monitor daily performance metrics and adjust strategies accordingly
- Analyze audience data to refine targeting and improve conversion rates
- Optimize ad spend to maximize return on investment
- Collaborate with creative teams to develop effective ad content
- Track key performance indicators including CPM, CPC, and ROAS
- Conduct A/B testing to determine top-performing creatives and audiences
- Manage multiple campaigns across different product lines
- Use Meta Ads Manager to configure and troubleshoot campaigns
- Maintain accurate records of campaign budgets and results
- Identify trends in performance data to guide future strategies
- Ensure compliance with platform advertising policies
- Report on campaign outcomes to internal stakeholders
- Respond quickly to changes in algorithm or market conditions
- Balance short-term performance with long-term audience growth
- Stay current with Meta platform updates and features
- Implement pixel tracking and conversion measurement setups
- Coordinate with external partners when needed
- Maintain consistency in brand messaging across ads
- Scale successful campaigns while minimizing wasted spend
- Use budget forecasting to plan campaign timelines
- Troubleshoot delivery issues and account restrictions
- Apply segmentation strategies to improve audience relevance
- Support product launches with dedicated media plans
- Contribute insights to broader marketing strategy discussions
Compensation
Competitive salary based on experience
Work Arrangement
Remote
Team
Small, agile marketing team focused on digital performance
What We Look For
- Candidates who combine analytical thinking with practical execution skills
- Individuals who take ownership of results and campaign outcomes
- Professionals who stay updated on digital advertising trends
Growth Opportunities
- Path to lead larger media budgets over time
- Chance to shape strategy as the team expands
- Opportunities to mentor future team members
Not available
