Responsibilities
- Split time evenly between developing paid media strategies and implementing campaign tactics
- Lead the development of paid media strategies aligned with client objectives in collaboration with account and channel leads
- Oversee paid media campaigns across multiple channels, including paid social, pay-per-click, and email marketing
- Monitor and adjust campaign pacing, including budget allocation, flight dates, and performance targets
- Determine optimal media mix and forecast outcomes based on budget and key performance indicators
- Evaluate campaign performance through detailed data analysis
- Organize and deliver campaign results, insights, and recommendations to clients
- Manage client requests, including quarterly deliverables and ad-hoc projects, ensuring timely completion
- Identify opportunities to expand client investments and test new advertising platforms
Work Arrangement
fully remote
