About the Role
Role details below.
Responsibilities
- Design and execute high-conviction placements with podcasters, YouTubers, and newsletter creators that builders and buyers trust
- Own the strategy for identifying which creators matter and which do not
- Negotiate and deploy budget with strict performance and narrative alignment
- Build a media presence that compounds over time, not just run-and-expire campaigns
- Generate attributable top-of-funnel demand: trial signups, demo requests, developer registrations from audiences matching Telnyx's ICP
- Establish Telnyx as the infrastructure name associated with Voice AI and AI agents across podcasts, YouTube, and developer newsletters
- Convert influencer relationships into content that feeds back into Telnyx-controlled channels to grow owned audience reach
- Identify and secure high-impact placements with creators, podcasts, and technical media in the Voice AI, developer tools, and CPaaS space
- Own creator strategy with a clear point of view on who matters in the technical media landscape
- Design placements that demonstrate infrastructure advantage, not just brand mentions
- Track impact via leading indicators: engagement, branded search lift, traffic quality
Requirements
- A track record of building influencer or media programs with measurable, attributable results
- Genuine familiarity with the developer and technical media landscape: following creators and knowing which ones shape buying decisions
- Experience working with tech podcasters, YouTubers, and newsletter creators
- Comfort negotiating partnership deals and managing contracts
- Strong project management: ability to run multiple campaigns simultaneously without losing quality or intent
Nice to Have
- Experience in B2B tech, AI SaaS, developer tools, or voice/telecom
- Familiarity with influencer platforms such as Grin, AspireIQ, CreatorIQ, or Passionfroot
