Join LeadX Pro as a Media Buyer Sweepstakes Specialist, responsible for creating, launching, and optimizing advertising campaigns across multiple platforms with a focus on the sweepstakes niche. You'll analyze performance, collaborate on creative development, and ensure compliance with platform policies.

What You'll Do

Create, launch, and optimize advertising campaigns on platforms including Meta (Facebook/Instagram), Google Ads, TikTok, native networks, and programmatic DSPs.
Configure tracking systems such as Keitaro and Voluum.
Analyze campaign performance and optimize based on KPIs such as CTR, CVR, CPL, and ROAS.
Collaborate with creative teams to develop compelling ad creatives and landing pages tailored to sweepstakes audiences.
Conduct A/B testing on creatives, audiences, and bidding strategies.
Monitor market trends and competitor strategies within the sweepstakes niche.
Maintain strong relationships with affiliate networks, traffic sources, and media vendors.
Ensure compliance with platform policies and legal regulations related to sweepstakes advertising.

What We're Looking For

Proven experience as a media buyer or performance marketer in the sweepstakes or lead generation space.
Strong understanding of paid traffic sources and campaign optimization techniques.
Proficiency with analytics tools such as Google Analytics, Voluum, RedTrack, or similar.
Familiarity with tracking pixels, UTM parameters, and postback URLs.
Excellent analytical skills and attention to detail.
Ability to work independently and manage multiple campaigns simultaneously.
Familiarity with Shopify.
Fluent in English.

Nice to Have

Proficiency in other languages.
Excellent communication and problem-solving skills.
Initiative and proactivity.
Teamwork and collaboration orientation.
Active VAT registration.

Technical Stack

Platforms: Meta (Facebook/Instagram), Google Ads, TikTok, Native networks, Programmatic DSPs
Tracking & Analytics: Keitaro, Voluum, Google Analytics, RedTrack
Commerce: Shopify

Team & Environment

Join an innovative team during an exciting phase of growth.

Benefits & Compensation

Opportunity for rapid growth within your role and beyond, through a career progression & internal rotation program.
Independence and full autonomy to shape your work as you prefer and suggest changes that truly make an impact.
Fully remote work.

Work Mode

This is a full remote position open to a global candidate pool.

At LeadX Pro, we celebrate diversity and view it as an opportunity for growth and enrichment. In our organisation, we promote uniqueness and individuality, and we do not discriminate on the basis of disability, neurodiversity, gender identity, biological sex, sexual orientation, marital status, parental status (including pregnancy), age, ethnicity, origin, religion, political ideology, or other characteristics.