Channel Factory is hiring a Media Buyer - Programmatic (CST) to join our team. In this highly analytical role, you will be responsible for creating, launching, and optimizing programmatic video advertising campaigns for Fortune 500 clients, staying ahead of marketplace trends to drive results.
What You'll Do
- Create and launch video campaigns across platforms including YouTube, Google Video Partners, and Facebook.
- Provide ongoing campaign management ensuring optimal performance and delivery, exceeding KPI expectations.
- Troubleshoot pixels/tags, creative, and 3rd party vendors to ensure proper campaign execution.
- Work alongside team members, 3rd party vendors, and clients to launch and optimize campaigns.
- Act as the technical point of contact for internal teams and clients.
- Communicate new product updates/features and their value to internal teams.
- Team up with Account Management to develop upsell strategy using data, analytics, and marketplace trends.
- Keep up to date with the evolving digital ecosystem and relevant cultural events impacting buying strategy.
- Proactively find opportunities to grow the business by diving into campaign analytics and marketplace trends.
What We're Looking For
- BA/BS degree.
- At least 3+ years of programmatic media buying experience; including QA, implementation, execution, campaign pacing, and reporting.
- 1+ years of YouTube, SEM, and Facebook/PMDs buying and execution experience.
- Passion and knowledge of the online video space including marketplace trends, 3rd party research partners, DMPs, and studies.
- Keen eye for data and analytics.
- Entrepreneurial spirit and drive to test creative buying techniques.
- Ability to manage and prioritize multiple campaigns across US time zones, platforms, and ad formats.
- Knowledge of Excel calculations, pivot tables, and graphs.
- Strong interpersonal communication skills in-person, on the phone, or virtually.
- Proactive in catching issues and creating solutions before they escalate.
- Creative and solution-oriented individual who can also be resourceful.
- Self-directed professional who understands client needs and operates with a sense of urgency, focus, and discipline.
- Highly organized and detail-oriented.
- Collaborative individual who can work in a team and independently.
- Possess the highest levels of professionalism, integrity, and ethics.
- 10-15% travel per year for onsite team meetings.
Nice to Have
- AdWords, YouTube, and/or Facebook certified.
Benefits & Compensation
- Competitive salary.
- Comprehensive medical benefits (Medical, Vision, Dental, and Life Insurance).
- Cell phone and Wifi Reimbursement.
- Work-life flexibility.
Channel Factory is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
