Sigma Marketing LLC is hiring a Media Buyer - iGaming (US Market) to plan, launch, and manage paid media campaigns that drive player acquisition for our sweepstakes partners. In this role, you will optimize campaigns and manage budgets with a strong focus on performance goals in a fast-paced, data-driven environment.
What You'll Do
- Plan, launch, and manage paid media campaigns across platforms including Facebook, Google, Native (Taboola/Outbrain), Programmatic DSPs, and other tier-1 channels.
- Drive player acquisition for sweepstakes partners specifically in US markets.
- Optimize campaigns through creative testing, bid strategies, and audience segmentation.
- Manage and allocate budgets based on ROAS and CPA goals, maintaining rigorous cost control and performance analysis.
- Collaborate closely with creative, analytics, and landing page teams to build effective conversion funnels.
- Conduct competitive research and monitor iGaming market trends and regulatory shifts in US states.
What We're Looking For
- 2+ years of hands-on media buying experience in the iGaming space, with a focus on the US market.
- Proven track record running profitable acquisition campaigns in at least two of the following: Meta (Facebook/Instagram), Google Ads, Programmatic, or native traffic platforms.
- Deep understanding of compliance and advertising guidelines for real-money gaming operators in the US.
- Strong analytical skills, with experience in attribution modeling, A/B testing, and performance dashboards (such as Google Analytics, AppsFlyer).
- Ability to scale campaigns efficiently while maintaining CPA/ROAS goals.
- Proficiency with ad creative performance analysis and brief development.
Nice to Have
- Knowledge of CRM strategies and player retention within the iGaming funnel.
Technical Stack
- Google Analytics
- AppsFlyer
Benefits & Compensation
- Competitive salary.
- Fully remote, flexible work environment.
- Opportunity to work with top-tier brands in the US iGaming space.
- Fast-paced, data-driven culture that rewards growth and innovation.
Work Mode
This is a fully remote position open to candidates located in the US.
Sigma Marketing LLC is an equal opportunity employer.
