Responsibilities
- Develop and manage product listings on Walmart Marketplace and Target Plus platforms.
- Ensure all listings comply with platform guidelines and are optimized for search visibility, conversions, and policy adherence.
- Design, launch, and refine pay-per-click advertising campaigns across Walmart and Target.
- Analyze ad performance data, adjust bidding strategies, and apply optimizations to improve return on investment.
- Perform ongoing keyword research and evaluate competitor tactics to enhance campaign effectiveness.
- Monitor key performance indicators including click-through rate, conversion rate, ACOS, and ROAS.
- Generate periodic performance reports with data-driven insights and strategic suggestions.
- Collaborate with marketing, operations, and product departments to ensure alignment with company objectives.
- Keep current with evolving marketplace algorithms, policy updates, and industry trends.
