About the Role
This role is responsible for creating and managing marketing initiatives that drive customer acquisition, retention, and brand awareness using analytical insights and cross-channel tactics.
Responsibilities
- Design and implement integrated marketing campaigns across digital and traditional channels
- Use customer data to identify target audiences and personalize messaging
- Collaborate with creative teams to produce compelling content
- Monitor campaign performance and adjust strategies based on metrics
- Support lead generation efforts through targeted outreach
- Manage email marketing workflows and segmentation
- Coordinate with product teams to align messaging with offerings
- Track key performance indicators and report on campaign effectiveness
- Ensure brand consistency across all marketing materials
- Assist in the development of go-to-market strategies
- Stay current with industry trends and competitive landscape
- Optimize landing pages and conversion funnels
- Leverage CRM tools to manage customer interactions
- Work with external vendors and agencies as needed
- Maintain marketing calendars and project timelines
- Contribute to budget planning and expense tracking
- Support A/B testing to improve campaign results
- Develop messaging frameworks for different audience segments
- Participate in cross-functional planning sessions
- Ensure compliance with data privacy regulations in marketing efforts
Nice to Have
- Experience in financial services or credit industry
- Knowledge of Experian products or services
- Advanced certification in digital marketing
- Experience with Salesforce or similar CRM
- Background in performance marketing
Compensation
Competitive salary and benefits package
Work Arrangement
Remote position with flexibility to work from any U.S. location
Team
Part of a dynamic marketing team focused on driving brand engagement and customer acquisition
Why This Role Matters
This position plays a key role in shaping how customers perceive the brand and interact with services. Your work will directly influence customer decisions and long-term loyalty.
What We Offer
Opportunities for professional development, a flexible work environment, access to learning resources, and inclusion in a collaborative marketing team.
Not available
