A Senior Marketing Specialist is needed at Freelance Latin America to lead SEO strategy and execution for a U.S.-based multi-location service business operating in Florida. This role focuses on improving organic visibility, traffic, and lead generation through technical SEO, local SEO, content strategy, and performance tracking in close collaboration with the CEO and Marketing Manager.
What You'll Do
- Oversee and optimize Google Business Profiles for five Florida markets: Gainesville, Jacksonville, Orlando, Tampa, and Miami.
- Conduct keyword research, create content briefs for the Marketing Manager (Gabi) to generate blog posts, and ensure on-page SEO optimization for all service and location pages on WordPress.
- Monitor and resolve technical issues such as crawl errors, site speed, broken links, and indexation across the website.
- Build and maintain NAP consistency across local citations for all markets, ensuring accuracy and completeness.
- Develop and implement a backlink acquisition strategy to improve domain authority and search rankings.
- Track keyword rankings, organic traffic, and lead attribution using Google Search Console, Google Analytics (GA4), and CallRail.
- Create and deliver monthly SEO performance reports that include key metrics, insights, and actionable recommendations.
- Participate in weekly check-ins with the CEO (Rob) and Marketing Manager (Gabi) to discuss SEO strategy, performance, and next steps.
- Perform regular competitor analysis for MSP and IT services keywords in Florida to identify growth opportunities and adjust strategy.
- Assist with strategies to increase and manage reviews across Google Business Profiles to boost local visibility.
What We're Looking For
- Deep understanding of local SEO, technical SEO, and content strategies
- Proven ability to improve organic visibility, drive traffic, and generate leads
- Experience with SEO optimization, content coordination, reporting, and performance tracking
- Ability to work closely with leadership (CEO and Marketing Manager)
- Experience managing Google Business Profiles
- Proficiency in keyword research and on-page SEO optimization
- Experience with WordPress for service and location page optimization
- Technical SEO skills including monitoring and resolving crawl errors, site speed, broken links, and indexation issues
- Experience with local citation management and NAP consistency
- Ability to develop and implement a backlink acquisition strategy
- Proficiency in tracking SEO performance using Google Search Console, Google Analytics (GA4), and CallRail
- Experience creating detailed monthly SEO performance reports with actionable insights
- Ability to conduct competitor analysis for MSP and IT services keywords
- Experience supporting review management strategies for Google Business Profiles
Technical Stack
- Google Business Profile
- WordPress
- Google Search Console
- Google Analytics (GA4)
- CallRail
Team & Environment
- Small team (CEO and Marketing Manager mentioned)
- Direct collaboration with CEO and Marketing Manager
- Reporting to CEO (Rob) and Marketing Manager (Gabi)
Benefits & Compensation
- No salary specified
- No equity offered
- No additional compensation details provided
Work Mode
- Global work type
- Locations: Gainesville, Jacksonville, Orlando, Tampa, Miami
- Remote work implied due to global type and freelance company nature
Freelance Latin America is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, or any other protected status.
