Company is looking for a Marketing Specialist - eCommerce to lead all aspects of ecommerce Digital Shelf Management. You'll be responsible for content generation, syndication, and ratings/reviews, while collaborating closely with Marketing and being embedded into Sales to drive online initiatives across key retail channels.

What You'll Do

Lead all aspects of ecommerce Digital Shelf Management.
Generate best-in-class retail content and manage its warehousing and syndication.
Manage ratings and reviews, including answering customer reviews and questions via Bazaarvoice.
Report on sentiment and opportunities from review insights.
Define and generate best-in-category retail and B2B content standards.
Drive execution of ecommerce content requirements with cross-functional teams.
Adapt centrally created content assets to serve specific channel/retailer needs.
Ensure content library is evergreen and adjusted for insights and changing requirements.
Collaborate with cross-functional teams to plan and execute Ratings & Reviews targets, generation, syndication, and tracking.
Own all aspects of ecommerce content warehousing and syndication systems/processes.
Lead assembly and deployment of comprehensive ecommerce launch assets to key channels.
Generate and deploy ecommerce playbooks and training materials to enhance commercial organization capabilities.
Own essential ecommerce agency partnerships (e.g., Salsify, BazaarVoice).

What We're Looking For

Minimum 2 years related experience.
Working knowledge of BazaarVoice & Salsify.
Detail oriented with proven planning and organizational skills.
Tactical knowledge of content creation and optimization.
Strong communication skills (written, verbal, presentation, interpersonal).
Ability to build strong ongoing customer and organizational relationships across Sales, Marketing and IT.
Solid data analytical skills and ability to report on KPIs.
Ability to manage multiple projects and competing deadlines.
Bachelor’s degree required.
Strong business acumen required through both experience and education.
Must have a passion for ecommerce, aptitude and interest in learning.
Able and willing to work extended hours as required and travel appropriately.