Company is hiring a Marketing Specialist - eCommerce to lead digital shelf management and content execution across major retail channels. This role is central to adapting and deploying marketing initiatives to drive online performance.

What You'll Do

Lead all aspects of ecommerce Digital Shelf Management, including best-in-class retail content generation, warehousing, syndication, and ratings and reviews management.
Generate and deploy best practices and commercial training materials.
Collaborate with Marketing teams to deliver centrally generated written and visual content, adapting it to specific channel customer needs.
Be embedded into Sales to implement and drive online initiatives across Lowes, TSC, and Amazon.
Answer customer reviews and questions via Bazaarvoice and report on sentiment and opportunities from review insights.
Define and generate best-in-category retail and B2B content standards and requirements.
Drive execution of ecommerce content requirements and needs with cross-functional teams.
Adapt centrally created content assets to serve specific channel and retailer needs.
Ensure content library is evergreen, adjusted for key insights, sentiment, and changing category or retailer requirements.
Collaborate with cross-functional teams to plan and execute Ratings & Reviews targets, generation, syndication, and tracking.
Own all aspects of ecommerce content warehousing and syndication systems and processes that support targeted ecommerce channels.
Collaborate with cross-functional teams to ensure improvements are planned and implemented.
Lead assembly and deployment of comprehensive and actionable ecommerce launch assets to key channels.
Generate and cross-functionally deploy ecommerce playbooks and trainings to enhance the ecommerce capabilities of the commercial organization.
Own essential ecommerce agency partnerships, such as Salsify and BazaarVoice.

What We're Looking For

A Bachelor’s degree is required.
Minimum of 2 years of related experience.
Working knowledge of BazaarVoice and Salsify.
Detail-oriented with proven planning and organizational skills.
Tactical knowledge of content creation and optimization.
Strong communication skills (written, verbal, presentation, and interpersonal).
Ability to build strong ongoing customer and organizational relationships across Sales, Marketing, and IT.
Solid data analytical skills and ability to report on KPIs.
Ability to manage multiple projects and competing deadlines.
Strong business acumen through both job experience and education.
A passion for ecommerce, with an aptitude and interest in learning.
Able and willing to work extended hours as required and travel appropriately.