Shape Local Marketing Strategy with Global Impact
As Marketing Senior Specialist, you'll lead the development and execution of marketing plans tailored to local market dynamics while staying aligned with overarching global objectives. Your work will directly influence brand visibility, customer experience, and sales performance within the commercial channel.
You'll design and manage multi-channel campaigns—spanning digital platforms, email, social media, and traditional outlets—ensuring consistency with brand standards and strategic goals. A key part of your role will be adapting global marketing assets for local relevance, measuring performance, and turning insights into actionable improvements.
Key Responsibilities
- Create and implement marketing strategies that respond to local market needs while supporting global alignment
- Plan, execute, and evaluate integrated campaigns across digital and offline channels
- Customize international content and initiatives for regional effectiveness
- Track and analyze campaign outcomes to inform future decisions and optimize results
- Monitor competitor activity, market trends, and customer behavior to identify growth opportunities
- Collaborate with global marketing teams to exchange insights and maintain brand coherence
- Oversee vendor relationships with agencies, printers, and event partners
- Represent the brand at industry events and maintain ties with relevant trade organizations
- Lead end-to-end planning and execution of channel-specific events and activations
What You Bring
- Bachelor’s degree in Business, Marketing, or a related discipline
- Fluency in English, both written and spoken
- Proven experience in managing marketing campaigns with measurable results
- Solid grasp of brand management, customer segmentation, and market positioning
- Proficiency with digital tools including SEO, CRM systems, and email marketing platforms
- Strong analytical skills and a focus on continuous improvement
- Excellent organizational, communication, and cross-functional collaboration abilities
- Ability to thrive in fast-moving environments and manage multiple priorities
- A creative mindset with initiative to launch new projects
- Team-oriented approach with a commitment to shared success
Preferred Background
- 6–8 years of marketing experience, preferably in B2B environments
- Experience with international brands or multinational organizations
- Interest in industrial technology or the HVAC sector
Work Environment & Benefits
- Hybrid work model with up to two remote days per week
- Comprehensive health coverage with hybrid insurance options
- Monthly allowances for snacks and beverages, plus annual shopping vouchers
- One additional personal day off each year on your birthday
- Support programs for life events including marriage, birth, education, and family needs
Our Culture
We operate on shared values: teamwork, customer-centricity, innovation, and a commitment to sustainability. We foster an inclusive, collaborative atmosphere where diverse perspectives are welcomed and every voice matters. Our workplace supports personal growth, creativity, and long-term development in a balanced, forward-thinking environment.
