About the Role
This role is responsible for managing high-impact sports sponsorship programs, driving brand visibility and customer engagement by coordinating across marketing, sales, and external partners to ensure campaign effectiveness and alignment with company objectives.
Responsibilities
- Lead end-to-end planning and execution of sports sponsorship marketing campaigns
- Collaborate with cross-functional teams to align sponsorship activities with broader marketing strategies
- Develop campaign frameworks that integrate sponsorships into customer acquisition and retention efforts
- Manage timelines, deliverables, and stakeholder expectations across multiple concurrent initiatives
- Track and report on key performance indicators to assess campaign impact
- Coordinate with external partners including sports leagues, teams, and agencies
- Ensure brand consistency across all sponsorship-related communications and activations
- Identify opportunities to amplify sponsorship assets through digital and social channels
- Support budget planning and financial tracking for sponsorship programs
- Evaluate emerging sponsorship opportunities based on strategic fit and ROI potential
- Serve as primary point of contact for internal stakeholders on sponsorship-related matters
- Develop playbooks and processes to scale sponsorship operations efficiently
- Conduct competitive analysis to inform positioning and differentiation strategies
- Leverage data insights to optimize campaign performance and messaging
- Manage agency relationships and creative development workflows
- Facilitate legal and compliance reviews for sponsorship-related content
- Organize on-site activation logistics for live events and games
- Produce post-campaign summaries and recommendations for future investments
- Maintain documentation of sponsorship assets, rights, and usage guidelines
- Advocate for best practices in measurement and attribution across marketing teams
Compensation
Competitive salary with performance-based incentives
Work Arrangement
Hybrid work model with office and remote flexibility
Team
Part of the global marketing team focused on strategic partnerships and brand growth
Why This Role Matters
Sponsorship investments are central to building brand awareness and trust at scale. This role directly influences how audiences experience the brand through live sports, digital content, and community engagement, ensuring each partnership delivers measurable value and strengthens market position.
What You’ll Achieve
You will launch campaigns that reach millions, turning sponsorship rights into impactful marketing outcomes. Success means growing customer engagement, enhancing brand perception, and proving the ROI of strategic partnerships through data-driven storytelling.
Available for qualified candidates requiring work authorization
