The Marketing Operations Manager will build and own the marketing systems, data infrastructure, and automation from scratch to make demand generation measurable and scalable at Laravel. Reporting to the Sr. Manager of Demand Generation, this role is critical in enabling accurate attribution, lead lifecycle management, and cross-platform data integrity for Laravel Cloud, a fast-growing managed deployment platform.
What You'll Do
- Make HubSpot your end-to-end. Lead lifecycle stages, lead scoring, workflow architecture, database hygiene, and custom reporting. Own it as platform admin.
- Build attribution infrastructure. UTM framework, campaign membership, and a multi-touch attribution model that answers 'which campaigns drove revenue?' with a report, not a spreadsheet.
- Stand up enrichment and routing. Integrate enrichment tooling (Clay, Apollo, Clearbit, or equivalent) so leads are enriched on entry and routed automatically to the right place.
- Own lifecycle email operations. Manage trigger logic, audience segmentation, QA, and reporting for lifecycle programs. (Strategy and copy owned by Demand Gen and PMM.)
- Maintain cross-platform data integrity. Design and manage data flows between HubSpot and connected systems. When something breaks, you know why.
- Build dashboards that drive decisions. Develop reporting frameworks that give leadership and the demand gen team visibility into revenue-driving activities, not vanity metrics.
- Be a proactive data partner. Surface broken enrolment triggers, misconfigured UTMs, and routing errors before they affect campaigns.
- Contribute across the team. Build event/webinar landing pages, stage email campaigns, publish content. This is a startup, so everyone ships.
- Document everything you build. Maintain runbooks, process documentation, and system architecture diagrams.
What We're Looking For
- Must be able to own HubSpot as end-to-end platform admin including lead lifecycle stages, lead scoring, workflow architecture, database hygiene, and custom reporting.
- Must build attribution infrastructure including UTM framework, campaign membership, and multi-touch attribution model.
- Must integrate lead enrichment tools (e.g., Clay, Apollo, Clearbit) to enable automatic lead enrichment and routing.
- Must manage lifecycle email operations including trigger logic, segmentation, QA, and reporting.
- Must design and manage data flows between HubSpot and connected systems to maintain cross-platform data integrity.
- Must build actionable dashboards and reporting frameworks focused on revenue-driving activities.
- Must proactively identify and resolve data issues such as broken triggers, misconfigured UTMs, and routing errors.
- Must contribute broadly across marketing including building landing pages, staging email campaigns, and publishing content.
- Must document all systems and processes including runbooks, process documentation, and architecture diagrams.
- Must be AI-native: capable of building and maintaining real automations using AI tools like Claude and Cursor — not just using ChatGPT for email drafting.
- Must be able to walk through a specific automation you've built, including real inputs, outputs, and maintenance considerations.
Nice to Have
- Experience in a startup environment where cross-functional contribution is required.
- Background that positions the candidate to absorb full RevOps ownership in the future when the sales ops seat turns over.
Technical Stack
- HubSpot
- Clay
- Apollo
- Clearbit
- UTM framework
- multi-touch attribution model
- Claude
- Cursor
Team & Environment
- Part of the Demand Generation team; works closely with Sr. Manager, Demand Generation (who owns strategy and channels); operates in a startup environment with cross-functional collaboration.
- Reporting to: Sr. Manager, Demand Generation
Benefits & Compensation
- Fully remote work environment
- Opportunity to design and build marketing operations infrastructure from scratch
- Potential to grow into full RevOps ownership when the current sales ops role turns over
Work Mode
- Fully remote
- Locations: EST–PST preferred
- Type: global
We are committed to equal employment opportunity regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.
