As the Growth & Marketing Operations Manager at Optimile, you will play a pivotal role in building and scaling our entire revenue engine. This position serves as the critical bridge between marketing strategy and technical execution, combining automation, data, and performance marketing to drive sustainable growth. You will own the MarTech stack, digital acquisition channels, and lifecycle automation.
What You'll Do
- Optimize the full funnel through continuous testing, from ads to landing pages and conversion flows.
- Manage and scale performance marketing campaigns (SEA, social, review platforms) with a strong focus on lead quality and ROI.
- Partner with the Head of Marketing to execute our international go-to-market strategy.
- Take ownership of our MarTech architecture and continuously improve it.
- Design smart lead management flows: scoring, routing and seamless handover from Marketing to Sales.
- Own our websites: content updates, landing pages, tracking setup and conversion optimization.
- Execute product updates, newsletters and critical customer communications.
- Maintain high data quality through segmentation, enrichment and compliance.
- Build automated nurture and drip campaigns tailored to persona and buying stage.
- Build and maintain clear performance dashboards, our single source of truth across channels and countries.
- Analyze attribution to understand which touchpoints truly drive revenue and growth.
What We're Looking For
- You have 4+ years of experience in B2B SaaS marketing, with a strong focus on automation and demand generation.
- You’re highly skilled in marketing automation tools (HubSpot or similar) and deeply understand CRM logic.
- You’re comfortable with tracking pixels, UTM parameters, APIs and tools like Zapier.
- You’re analytical, curious and always looking for the “why” behind the numbers.
- You’re execution-driven and love building scalable systems from the ground up.
Technical Stack
HubSpot or similar, CRM, APIs, Zapier
Team & Environment
You will report to the Head of Marketing. Our culture is ambitious, international, and focused on innovation and quality.
Benefits & Compensation
- High ownership & impact — your work directly fuels our growth.
- Flexible work setup, with 50% remote working.
- An ambitious, international environment focused on innovation and quality.
- Plenty of room to experiment, learn and grow your career.
Work Mode
This is a hybrid role with 50% remote working flexibility.
