Passion City Church is hiring a Marketing Operations Lead to serve as the systems architect behind our marketing efforts. You will own the marketing tech stack—including HubSpot—enabling streamlined campaign execution, automation, and reporting across all Passion organizations. This role partners closely with the Digital Marketing Manager to ensure strategic alignment, operational efficiency, and data integrity across all digital touchpoints.

What You'll Do

Own day-to-day management and optimization of HubSpot as the central marketing automation and CRM platform.
Maintain and expand the marketing tech stack to support evolving campaign needs, including integrations, forms, APIs, and lead scoring.
Ensure data hygiene, governance, organization, and list management practices are followed.
Build and maintain automated nurture workflows, lead pipelines, and conditional logic flows across campaigns and organizations.
Support the Digital Marketing Team with backend infrastructure for campaign execution.
Manage tracking mechanisms, such as UTMs and custom events, across paid, email, and web efforts.
Ensure seamless handoff between front-end campaign strategy and backend delivery systems.
Collaborate with team members to maintain accurate tagging across all CRM properties.
Build and manage dashboards for campaign performance, channel health, and organizational marketing goals.
Serve as an internal consultant to Marketing Leads and the Digital Marketing Manager for insights and data interpretation.
Own the rhythm and delivery of regular reporting to Marketing Leads across all teams.
Champion continuous improvement through tool exploration, AI integration, and emerging MarTech platforms.
Collaborate with the internal tech team to ensure integrated and aligned systems and processes.
Identify marketing team process bottlenecks and create solutions to improve execution efficiency.

What We're Looking For

3–5+ years of experience in marketing operations, CRM management, and/or marketing technology roles.
Bachelor's degree in Marketing, Data Analytics, Communications, or a related field.
Proven hands-on experience with HubSpot.
Proficiency with Google Analytics, UTM frameworks, and dashboard tools like Looker or Google Data Studio.
Proficiency with marketing data flows, web forms, tagging, and cross-channel attribution.
Systems-minded thinker with a love for structure, logic, and optimization.
Proactive problem-solver who thrives behind the scenes and supports team wins.
Excellent verbal and written communicator able to translate technical details to non-technical stakeholders.
Strong attention to detail and a commitment to data accuracy.
Open to innovation, experimentation, and continuous learning.
Embodies a heart for Jesus, aligning with the mission and values of our organization.
Adaptable and flexible, with a willingness to take on challenges and exceed expectations in a fast-paced environment.
Champions the culture and vision of our organization, characterized by a low-drama, high-momentum, positive attitude.
Demonstrates initiative, dedication, and the ability to work proactively towards achieving marketing goals.
Active participation in the life of Passion City Church, embracing it as their community and contributing to its mission and values.

Nice to Have

HubSpot certifications strongly preferred.

Technical Stack

HubSpot
Google Analytics
UTM frameworks
Looker
Google Data Studio
HubSpot Reports

Team & Environment

This role reports to the Director of Marketing and Strategy and acts as a key partner to the Digital Marketing Manager. You will support specialists across Email, Paid Media, and Web + Analytics.