Array Behavioral Care is hiring a Marketing Manager responsible for developing, planning, and executing integrated, multi-channel marketing campaigns that drive high-quality leads and pipeline growth. This role is critical in defining Ideal Customer Profiles (ICPs), partnering closely with sales to execute account-based marketing (ABM) programs, and supporting competitive displacement and growth initiatives.

What You'll Do

Develop and refine Ideal Customer Profiles (ICPs) in partnership with sales, product marketing, and revenue operations.
Plan and execute integrated, multi-channel lead generation and demand programs across email, paid media, social, content syndication, events, and outbound motions.
Support and execute account-based marketing (ABM) programs for priority segments and named accounts.
Partner closely with sales to align marketing campaigns with outbound and account-based efforts.
Own campaign strategy, planning, execution, and optimization from concept through launch, reporting, and iteration.
Create and manage campaign content, including email copy, landing pages, ads, event promotions, and social media posts.
Provide clear guidance on audience segmentation, creative direction, channel mix, and calls to action (CTAs).
Partner with creative and design teams to ensure campaign visuals and messaging align with brand standards.
Support competitive displacement and growth initiatives by translating competitive insights into targeted campaigns.
Plan and execute webinars, virtual events, field events, and third-party conferences.
Monitor and analyze campaign performance across channels and funnel stages to continuously optimize results.
Partner with marketing operations to implement, test, and optimize marketing automation workflows, lead routing, and scoring processes.
Stay current on industry trends, marketing best practices, and emerging channels.
Share campaign results, insights, and learnings with cross-functional stakeholders.

What We're Looking For

A bachelor's degree in marketing, communications, or a related field.
5+ years of experience in B2B lead generation, growth marketing, or demand generation roles.
Experience supporting or executing ICP-based targeting and account-based marketing (ABM) programs.
Strong understanding of multi-channel campaign strategy and execution, including digital, outbound, and event-based marketing.
Excellent writing skills with experience crafting content across multiple marketing channels.
Ability to translate buyer needs, competitive insights, and performance data into compelling, results-driven campaigns.
Strong project management skills with the ability to manage multiple campaigns and priorities simultaneously.
Data-driven mindset with experience analyzing campaign performance and applying insights to optimization.
Experience collaborating cross-functionally with sales, marketing operations, product marketing, and creative teams.