WorkMatePro is hiring a Marketing Manager to own our marketing function end-to-end, from strategy and execution to reporting and results. You will be responsible for building our brand and driving lead generation through data-driven campaigns.

What You'll Do

Own the marketing function end-to-end: strategy, execution, reporting, and results
Lead brand development, campaign planning, and messaging aligned with business goals
Write clear, compelling, and on-brand copy for all channels, including website, social media, blogs, and email campaigns
Manage the content and blog calendar to support SEO, demand generation, and conversion goals
Direct and collaborate with designers, videographers, and creative partners to produce high-quality content
Ensure brand consistency across all digital, print, and internal communications
Plan, launch, manage, and optimise paid advertising campaigns across platforms like Meta, Google, and LinkedIn
Track, analyse, and report on marketing performance, including cost per lead and ROI
Manage and update the company website using WordPress, including landing pages and content optimisations
Create, manage, or oversee social media content and scheduling
Act as the brand guardian and voice of the company across all teams

What We're Looking For

Expert-level copywriting experience (this is non-negotiable)
5+ years in marketing roles with demonstrated success in lead generation and brand development
Strong hands-on experience with paid digital advertising on Meta, Google, and LinkedIn
Strong experience with CMS platforms, specifically WordPress
Strong experience with SEO best practices
Technically confident and comfortable working inside ad accounts, analytics tools, and CMS platforms
A true doer—comfortable writing, publishing, testing, and optimising campaigns
Strong understanding of branding, positioning, and messaging
Excellent time and priority management across multiple initiatives