WorkMatePro is hiring a Marketing Manager to own our marketing function end-to-end, from strategy and execution to reporting and results. You will be responsible for building our brand and driving lead generation through data-driven campaigns.
What You'll Do
- Own the marketing function end-to-end: strategy, execution, reporting, and results
- Lead brand development, campaign planning, and messaging aligned with business goals
- Write clear, compelling, and on-brand copy for all channels, including website, social media, blogs, and email campaigns
- Manage the content and blog calendar to support SEO, demand generation, and conversion goals
- Direct and collaborate with designers, videographers, and creative partners to produce high-quality content
- Ensure brand consistency across all digital, print, and internal communications
- Plan, launch, manage, and optimise paid advertising campaigns across platforms like Meta, Google, and LinkedIn
- Track, analyse, and report on marketing performance, including cost per lead and ROI
- Manage and update the company website using WordPress, including landing pages and content optimisations
- Create, manage, or oversee social media content and scheduling
- Act as the brand guardian and voice of the company across all teams
What We're Looking For
- Expert-level copywriting experience (this is non-negotiable)
- 5+ years in marketing roles with demonstrated success in lead generation and brand development
- Strong hands-on experience with paid digital advertising on Meta, Google, and LinkedIn
- Strong experience with CMS platforms, specifically WordPress
- Strong experience with SEO best practices
- Technically confident and comfortable working inside ad accounts, analytics tools, and CMS platforms
- A true doer—comfortable writing, publishing, testing, and optimising campaigns
- Strong understanding of branding, positioning, and messaging
- Excellent time and priority management across multiple initiatives
Nice to Have
- Experience working closely with sales teams or in a revenue-focused environment
- Experience in a small business, startup, or entrepreneurial setting
Technical Stack
- Meta
- WordPress
Team & Environment
You'll be joining WorkMatePro, a company of 11-50 employees.
