Parspec is hiring a Marketing Manager who thrives at the intersection of storytelling, go-to-market strategy, and content execution. You will own our product marketing and content function, leading key launch campaigns, driving messaging and positioning, and producing high-impact content.
What You'll Do
- Develop and manage a content calendar across key channels like blog, LinkedIn, newsletters, and campaigns.
- Write and oversee production of blog posts, whitepapers, case studies, webinars, videos, and sales collateral.
- Collaborate with internal SMEs, designers, and contractors to produce high-quality content.
- Own and evolve product positioning, messaging, and value propositions in partnership with Product and Sales.
- Plan and execute go-to-market strategies for new product features and capabilities.
- Develop launch materials including pitch decks, solution one-pagers, email copy, FAQs, and internal documentation.
- Conduct competitive and market research to inform messaging, roadmap, and campaign strategy.
- Partner with PR resources to launch content to media or influencers.
- Partner with Sales to develop tailored decks, battle cards, and ROI/value calculators.
- Customize collateral for top-priority accounts and market segments.
- Equip the sales team with tools and training to improve adoption of messaging and collateral.
What We're Looking For
- 6–8 years of experience in product marketing, content marketing, or a related B2B SaaS marketing role.
- Experience developing go-to-market strategies and content for technical or enterprise software products.
- Experience developing 1:1 and 1:few ABM programs and content for enterprise customers.
- Outstanding written and verbal communication skills.
- Strong project management skills with the ability to drive multiple initiatives from concept to execution.
- Comfortable working cross-functionally across Product, Sales, and Customer Success.
Nice to Have
- Familiarity with the construction, manufacturing or industrial supply sectors.
- Early stage start-up experience.
Team & Environment
This role reports directly to the Head of Marketing.
Benefits & Compensation
- Competitive salary and discretionary bonus, plus equity options.
- Unlimited PTO policy.
- Medical, dental, and vision coverage.
- Flexible hybrid work environment.
- Regular team offsites and a budget for professional development.
Work Mode
This is a hybrid position.
We are a team of self-starters who lead from every seat, think big, set a standard of excellence, and are committed to diversity and a discrimination-free workplace.


