Hybrid Full-time

Parspec is hiring a Marketing Manager

About the Role

Parspec is hiring a Marketing Manager who thrives at the intersection of storytelling, go-to-market strategy, and content execution. You will own our product marketing and content function, leading key launch campaigns, driving messaging and positioning, and producing high-impact content.

What You'll Do

  • Develop and manage a content calendar across key channels like blog, LinkedIn, newsletters, and campaigns.
  • Write and oversee production of blog posts, whitepapers, case studies, webinars, videos, and sales collateral.
  • Collaborate with internal SMEs, designers, and contractors to produce high-quality content.
  • Own and evolve product positioning, messaging, and value propositions in partnership with Product and Sales.
  • Plan and execute go-to-market strategies for new product features and capabilities.
  • Develop launch materials including pitch decks, solution one-pagers, email copy, FAQs, and internal documentation.
  • Conduct competitive and market research to inform messaging, roadmap, and campaign strategy.
  • Partner with PR resources to launch content to media or influencers.
  • Partner with Sales to develop tailored decks, battle cards, and ROI/value calculators.
  • Customize collateral for top-priority accounts and market segments.
  • Equip the sales team with tools and training to improve adoption of messaging and collateral.

What We're Looking For

  • 6–8 years of experience in product marketing, content marketing, or a related B2B SaaS marketing role.
  • Experience developing go-to-market strategies and content for technical or enterprise software products.
  • Experience developing 1:1 and 1:few ABM programs and content for enterprise customers.
  • Outstanding written and verbal communication skills.
  • Strong project management skills with the ability to drive multiple initiatives from concept to execution.
  • Comfortable working cross-functionally across Product, Sales, and Customer Success.

Nice to Have

  • Familiarity with the construction, manufacturing or industrial supply sectors.
  • Early stage start-up experience.

Team & Environment

This role reports directly to the Head of Marketing.

Benefits & Compensation

  • Competitive salary and discretionary bonus, plus equity options.
  • Unlimited PTO policy.
  • Medical, dental, and vision coverage.
  • Flexible hybrid work environment.
  • Regular team offsites and a budget for professional development.

Work Mode

This is a hybrid position.

We are a team of self-starters who lead from every seat, think big, set a standard of excellence, and are committed to diversity and a discrimination-free workplace.

Required Skills
Marketing StrategyDigital MarketingContent CreationSEO/SEMSocial Media MarketingMarketing AnalyticsCampaign ManagementBrand ManagementMarket ResearchProject ManagementCommunication SkillsTeam Leadership
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About company
Parspec

Parspec is revolutionizing the materials supply chain for the construction industry by digitizing and organizing product data using proprietary AI technology.

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Job Details
Category other
Posted 8 months ago