Kraken is looking for a Marketing Manager - Lifecycle (Futures Trading) to own the full lifecycle strategy for driving product adoption, engagement, and revenue growth in key markets. You will be a key member of the Growth Marketing team, working in a dynamic, fast-paced environment at a mission-focused company accelerating the global adoption of crypto.

What You'll Do

Lead the strategy for lifecycle programs using email, push, and in-app communications to drive engagement and desired outcomes.
Help shape the lifecycle strategy for Futures trading products from both technology and marketing execution perspectives.
Build and execute complex CRM campaigns that guide clients to relevant products within the Kraken ecosystem.
Conduct data analysis of campaign results, using data to optimize, create operational plans, and manage spend.
Execute thoughtful experimentation to unlock high-impact campaigns and leverage automation to maximize engagement & retention.
Be a key stakeholder in growth across the company, keeping leadership updated and working with the wider business to drive incremental value.
Work closely with compliance, legal, and regional operations teams to remove blockers and ensure 100% regulatory compliance in marketing communications.
Handle additional duties and responsibilities as assigned.

What We're Looking For

5+ years of experience with a proven ability leading the development of complex lifecycle/CRM programs from strategy-to-execution.
Extensive experience building and executing complex CRM campaigns with multiple stakeholders.
Experience with CRM tools such as Braze (ideal but not essential) and other campaign-building tools.
A proven understanding of how to drive lifecycle marketing results in a predominantly B2C or B2B setting.
Strong skills in analytic tools such as Tableau, Looker, Great Plains, Big Query.
In-depth knowledge of marketing automation/CRM systems, with experience pushing the boundaries of what those platforms can do.
Strong copywriting skills to support the building of individual campaigns.
Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel).

Nice to Have

Experience working within crypto.
Crypto/fintech experience.

Technical Stack

Braze
Tableau
Looker
Great Plains
Big Query

Team & Environment

You will be a key member of the fast-growing Growth Marketing team, reporting to the Director, Lifecycle Marketing.

Work Mode

This role is global and remote-first, joining Krakenites in 70+ countries who speak over 50 languages.

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.