Responsibilities
- Own the full marketing funnel — from awareness through retention — for K–12 education-focused products and services
- Lead go-to-market planning for new product launches, including messaging, positioning, and channel strategy
- Develop audience-specific messaging frameworks that reflect the realities facing district leadership teams (Finance, Business Operations, Superintendents)
- Manage and optimize digital marketing channels, including email, paid media, SEO/SEM, LinkedIn, and webinars
- Collaborate with Sales to develop enablement materials tailored to K-12 finance/operations buyers
- Create compelling content, including case studies, thought leadership, and impact stories
- Track, analyze, and report on campaign performance, adjusting strategy based on data and market feedback
Requirements
- Bachelor's degree or diploma in Marketing, Communications, Education, or a related field
- 5+ years of marketing experience with at least 2 years in a management or lead capacity
- 3+ years of hands-on experience in K–12
- Demonstrated ability to create and execute multi-channel marketing campaigns
- Strong understanding of the K–12 sector
- Excellent written and verbal communication skills with the ability to tailor messaging to diverse audiences
- Proficiency with HubSpot, Salesforce, Google Analytics, and LinkedIn
Nice to Have
- Bilingual proficiency in English and French (written and verbal)
- Experience using AI tools in a professional marketing context
Benefits
- We are 100% remote and global. Live your best life wherever that may be, and never lose out on career opportunities because of it.
- Flexible work hours. We work asynchronously and don’t care when you’re online, just that you deliver great results and are there for our customers.
- We are dedicated to your growth with consistent and meaningful feedback, support in achieving your personal career goals, and access to leading-edge tools, playbooks, and technology to amplify your experience.
- Introductions to thought leaders in the space and webinars on cutting-edge tech hot topics.
- Stipend to help set up your ideal home office
- Focus on culture: coffee chats, happy hours, cooking classes, book clubs, and more!
Work Arrangement
Remote (Worldwide)
