The Marketing Manager, Italy is responsible for driving brand activation and marketing initiatives across retail, grocery, and e-retail channels in Italy. This role manages distributor relationships, executes localized marketing strategies, and collaborates with sales and product teams to grow the Funko brand in the Italian market.
What You'll Do
- Manage the strategy and implementation of retail marketing activity in Italy
- Plan and execute in-store visibility (POS), online merchandising, and trade marketing initiatives
- Strengthen Funko’s relationships with market-leading customers and reinforce the unique brand proposition
- Lead marketing activities for priority brands such as Bitty Pop!, Loungefly, Mondo, and new launches
- Drive brand awareness, share of voice, and sales in the region
- Support new product launches, special events, and collaborative initiatives with licensors
- Lead and coordinate joint plans for key theatrical, gaming, streaming, and AAA content releases
- Ensure marketing activations are driven by commercial decisions based on clear insight, evaluation, and analysis
- Support the creation of bespoke POS designs, online assets, and in-store events with retailers
- Take ownership of the allocated marketing budget for the region
- Make commercial decisions based on clear insight, evaluation, and campaign analysis
- Work closely with the Sales team/Account Managers to deliver against key strategic growth categories, new product launches, and sales targets
- Create and implement a strategic 12-month marketing plan with key retail partners
- Manage priorities within tight budgets and timelines while ensuring excellence in customer service from end to end
- Effectively and efficiently deliver multiple projects focusing on priorities
- Strive to exceed sales expectations
- Meticulously analyse and measure the success of campaigns
- Review spend vs. sales and apply insights to future projects
- Coordinate and work closely with the Product and Marketing teams to obtain required assets for local marketing plans
- Work alongside the Digital Marketing Manager to ensure media campaigns are relevant, timely, and drive sales
- Support the PR Manager with key market insights to help drive trade and consumer coverage
- Share contacts and build a database for PR purposes
- Ensure branding guidelines are adhered to across Funko, both internally and externally
- Collaborate and manage relationships with key distributor partners
- Review and approve in-region marketing plans, licensors and retailer activations
- Ensure commercial success and execution within budget
- Explore new retail partnerships and opportunities to deliver growth in the Italian market
- Demonstrate commercial awareness and handle customer interactions with confidentiality and professionalism
- Support and attend key trade and consumer shows in the relevant regions
- Assist with ad-hoc administrative tasks such as PO generation, store visits, photoshoots, creative brainstorms and market research
- Liaise with the Samples team for stock allocations towards marketing campaigns
- Ensure timely delivery of marketing campaign stock
What We're Looking For
- Spoken and written fluency in English and Italian local language is essential
- Strong and over several years of experience in brand marketing in the Italian or EMEA market is a must
- Demonstrates excellent commercial awareness with a real passion for growing the brand and bringing results
- Effective multi-tasker with excellent prioritisation skills
- Able to create, drive and execute initiatives to tight deadlines
- A clear communicator with excellent negotiation and presentation skills
- Excellent collaborator ensuring strong professional relationships are developed and nurtured with both internal and external stakeholders
- Analytical mindset with a personable and flexible approach
- Self-motivated, proactive and embraces an entrepreneurial spirit
- Excellent attention to detail, always mindful of brand reputation when delivering work
- Understanding or interest in pop culture is a must!
Nice to Have
- Knowledge of MS Office and other relevant programmes such as /Illustrator is desirable
Technical Stack
- MS Office
- Illustrator
Team & Environment
- Reports to: SENIOR MARKETING MANAGER
Benefits & Compensation
- Competitive compensation package
- Full benefits
- 401(K) plan with matching contributions from the company
- Creative work environment
- Opportunity to work with people who love pop culture
Work Mode
Remote based (Italy), Mon - Fri (40 hours)
Funko is an equal opportunity employer. We know that every superhero has a unique origin story and the diversity of these stories enrich what we do. All applicants will be considered for employment without attention to race, colour, religion, gender, gender identity, sexual orientation, national origin or disability status. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
