GHGSat is hiring a Marketing Manager to serve as the strategic driver for its Industry, Government & Partners segment. In this role, you will build awareness and generate leads by bringing our vision and value proposition to companies focused on monitoring and reducing emissions. You will play a significant part in supporting the organization's ambitious growth goals by working closely with the I&G and Partnerships teams.
What You'll Do
- Develop and execute comprehensive lead generation strategies to support sales targets.
- Utilize marketing channels like digital advertising, email campaigns, social media, and content marketing to generate high-quality leads.
- Identify new lead generation opportunities across the funnel, such as sponsorships, trade associations, and ABM campaigns.
- Support Partnerships team marketing activities to drive partner lead generation.
- Identify and collaborate with sales on trade shows and events, prioritizing based on awareness, lead generation, and ROI.
- Work with the Events Manager to ensure flawless event execution.
- Explore other event types like webinars, roundtables, and VIP events to generate meetings and opportunities.
- Proactively identify sales enablement tools and resources to help increase meetings, conversions, and closings.
- Work with PR to identify thought leadership content for brand awareness.
- Lead development of a library of customer stories, case studies, and white papers.
- Partner with Product Marketing to ensure messaging and value propositions align with sales and product team needs.
- Chip in and help out as part of a lean marketing team.
What We're Looking For
- Proven experience of 3-5 years in a marketing manager role with a focus on lead generation, event management, and content creation.
- Sound understanding of digital marketing channels, analytics tools, and CRM systems like Salesforce.
- Effective communication and interpersonal abilities for building relationships and influencing stakeholders.
- High organizational skills, detail orientation, and the capability to manage multiple projects in a fast-paced environment.
- A strong balance between creative thinking with a strategic mindset and flawless execution.
Nice to Have
- Experience working with landfill operators, financial services, government, or partners.
- Email Marketing, Website Content, and Branding experience.
- A Bachelor’s Degree in Marketing, Business Administration, or a related field.
Technical Stack
- Salesforce
Team & Environment
You will join a strong marketing team, reporting to the Director of Marketing, and will work closely with the I&G and Partnerships teams.
Benefits & Compensation
- Competitive OTE + stock options for all full-time employees.
- Health and Dental benefits.
- Paid Time Off + floating statutory holidays.
- Flexible work environment.
- Opportunities for continuing development.
- Compensation includes competitive OTE + equity in the form of stock options.
Work Mode
This role offers a flexible work environment.
GHGSat is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, age, or other legally protected status.
