Care.com is looking for a Marketing Manager focused on SEO & GEO who can build strategy and execute technical fixes. You will own our organic search presence end-to-end and define our approach to AI-driven search engines like Google AI Overviews and ChatGPT. This is a hands-on, execution-focused role where you will directly collaborate with engineering to ship improvements.
What You'll Do
- Build and execute the SEO roadmap across technical, content, and off-page efforts. Own the metrics: traffic, rankings, conversions.
- Define and drive our strategy for visibility in AI-generated results. Optimize entity coverage, content structure, and schema to ensure we're the answer.
- Run audits, triage issues, and ship fixes. Partner with engineering from requirements through QA—you write the tickets and join the sprints.
- Own the full cycle from keyword brief to published page. Build scalable frameworks for programmatic SEO across our care categories.
- Be the SEO authority for Product, Engineering, Marketing, and Data teams. Align with Paid on SERP strategy and build clear performance dashboards.
What We're Looking For
- 5+ years of SEO experience.
- At least 1–2 years in a lead or manager-level role.
- Proven track record of driving significant organic traffic and revenue growth at scale.
- Direct experience working with engineering or product teams in an agile environment.
- Demonstrated experience with AI search optimization (AIO, LLM-based search, featured snippets).
- Expert-level proficiency with SEO tools: Google Search Console, Ahrefs, Semrush, Screaming Frog, or similar.
- Comfortable reading and writing HTML, CSS basics, and structured data (JSON-LD/Schema.org).
- Experience with log file analysis, JavaScript SEO challenges, and large-scale site architecture.
- Proficiency with analytics platforms like GA4, Looker, or Tableau.
- A bias for action—you move fast, test, learn, and iterate.
- Strong communication skills to translate complex SEO concepts and write airtight engineering tickets.
- Project management ability to handle multiple initiatives simultaneously.
- Entrepreneurial ownership mentality.
Benefits & Compensation
- Compensation range: $75,000 to $85,000.
- Health, life, and disability insurance.
- Generous 401K employer matching program.
- Paid holidays and paid time off (PTO).
- Annual bonuses and short- and long-term incentives.
Work Mode
This is a hybrid position based in Dallas, TX or Austin, TX.
Care.com is an equal opportunity employer.
