GameChanger is hiring a Marketing Manager (Field Marketing - Central) to drive growth across the youth sports ecosystem through community-led, field-based marketing programs. You will plan and execute regional initiatives in the Central U.S. to increase awareness, engage audiences, and accelerate conversion.
What You'll Do
- Build community and partner experiences that convert prospects into long-term GameChanger users and strengthen relationships within local markets.
- Develop account-based marketing (ABM) initiatives, targeted campaigns, and localized content (both online and in-person) to maximize ROI and pipeline contribution.
- Measure and optimize field performance by tracking KPIs, analyzing results, managing budgets, and providing data-driven recommendations.
- Plan regional field marketing programs, including tournaments, partner events, trade shows, summits, and roadshows, that grow awareness, engagement, and pipeline.
- Operationalize subject-matter-expert-led strategies across Baseball and Softball by partnering with internal team leads to align field initiatives with GTM priorities.
What We're Looking For
- 5+ years of experience in field marketing, demand generation, community marketing, or partner marketing roles.
- Proven experience managing partner go-to-market initiatives.
- Hands-on experience with HubSpot CRM and marketing automation, including workflows, reporting, and campaign measurement.
- Experience defining and tracking marketing KPIs, pipeline contribution, and ROI for field and experiential programs.
- Central U.S. regional ownership & presence. Role owns field marketing for the Central U.S. region and requires hands-on, in-person engagement with coaches, leagues, and partners.
- Experience executing regional, in-person marketing programs that support pipeline and revenue goals.
Nice to Have
- Experience within sports, grassroots, or community-driven ecosystems.
- Baseball/Softball experience strongly preferred.
Technical Stack
- HubSpot CRM
Team & Environment
You will be a core contributor on the Field Marketing team, supporting strategic planning and execution across events and activations, reporting to the Senior Manager of Marketing.
Benefits & Compensation
- Compensation: $90,000-$110,000
- Unlimited vacation policy.
- Technology stipend - $4,000 every 2 years.
- WFH stipend - $500 annually.
- Learning stipend - $500 annually towards continued development.
- Monthly physical, mental, wellness & learning stipend offered through Holisticly.
- Monthly lifestyle stipend offered through Fringe.
- Full health benefits - medical, dental, vision, prescription, FSA, HRA, HSA, and coverage for family/dependents.
- Retirement savings - Traditional and Roth 401K plans with immediate company match.
- Life insurance - basic life, supplemental life, and dependent life.
- Disability leave - short-term disability and long-term disability.
- Company paid parental leave - up to 20 weeks for birthing parents and up to 12 weeks for non-birthing parents.
- Family building benefits offered through Progyny.
- DICK'S Sporting Goods and their family of brands teammate discount.
- Paid volunteer opportunities.
Work Mode
Work remotely throughout the US or from our office in Manhattan, NY.
We are an equal opportunity employer and value diversity in our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
