Remote (Country) Full-time

Snappy is hiring a Marketing Manager – Field & Digital Demand Generation

About the Role

Snappy is looking for an Integrated Marketing Manager to own both field/event marketing and digital demand generation. You’ll drive awareness, engagement, and pipeline by leading high-impact events, webinars, and digital campaigns in close partnership with Sales, Product Marketing, and Content teams. This role is ideal for a data-driven marketer who thrives at the intersection of strategy and execution.

What You'll Do

  • Lead end-to-end field marketing programs: trade shows, conferences, and events, owning logistics, vendor management, ROI tracking, and promotion.
  • Help forecast and plan event calendars and digital activities to ensure alignment with pipeline and revenue goals.
  • Manage and execute webinars, ensuring strong alignment with content, product, and sales teams.
  • Assist and collaborate with a paid media agency to run multi-channel campaigns (Google Ads, LinkedIn, Meta, etc.), optimizing for CAC, ROAS, and pipeline impact.
  • Support and collaborate with an SEO vendor to help drive organic growth and optimize web performance.
  • Partner with web/ops teams on CRO testing and site improvements to maximize conversion rates.
  • Support ABM and integrated campaigns, ensuring proper attribution tracking across systems.
  • Partner closely with Sales team members to ensure programs support pipeline and revenue goals.

What We're Looking For

  • 5+ years in field marketing and digital demand generation, ideally in B2B SaaS or startup environments.
  • Data-driven mindset with strong analytical skills to forecast, measure, and optimize campaign and event performance.
  • Proven ability to forecast, budget, and execute events and campaigns.
  • Strong understanding of marketing attribution models and ability to track pipeline/revenue impact.
  • Experience working with and managing external vendors (paid media, SEO, etc.) for execution.
  • Strong project management skills with sharp attention to detail.
  • Hands-on experience with HubSpot, Salesforce, Google Analytics, Tableau, Posthog, Outreach and webinar platforms (ON24, Zoom, etc.).
  • Excellent collaboration and communication skills across sales, marketing, and product teams.
  • Ability to thrive in a fast-paced, high-growth environment managing multiple projects at once.

Nice to Have

  • Experience with ABM strategies and CRO tools.
  • Creative eye.
  • Familiarity with attribution modeling or PLG strategies.

Technical Stack

  • HubSpot
  • Salesforce
  • Google Analytics
  • Tableau
  • Posthog
  • Outreach
  • ON24
  • Zoom

Team & Environment

You will work in close partnership with Sales, Product Marketing, and Content teams.

Benefits & Compensation

  • Base salary: $95,000–$113,000
  • Free healthcare, including vision and dental
  • Generous 401k match
  • Flexible PTO
  • Paid family leave
  • Snappy Summer Fridays
  • Snappy gifts for employee recognition and appreciation

Work Mode

This is a local-country position for candidates within the United States.

Snappy is an equal opportunity employer dedicated to a culture of appreciation, diversity, equity, and inclusion.

Required Skills
HubSpotSalesforceGoogle AnalyticsTableauPosthogOutreachON24ZoomDigital MarketingDemand GenerationMarketing AnalyticsABMCRM Management
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About company
Snappy

Snappy is the award-winning, all-in-one gifting company that spreads joy, shares gratitude, and takes the guesswork out of gifting. Snappy is the trusted gifting and swag partner to over 43% of Fortune 100 companies as well as thousands of individuals who use Snappy for personal gifting.

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Posted 5 months ago