Modivcare is hiring a Marketing Manager

Modivcare is hiring a Marketing Manager to plan, execute, and manage integrated marketing programs within a healthcare and professional services environment. You will develop and execute multi-channel digital marketing campaigns to achieve business objectives.

What You'll Do

• Plan, develop, and implement multi-channel media campaigns in collaboration with commercial leaders, platform stakeholders, and communication teammates.
• Develop and execute digital marketing campaigns across web, SEO/SEM, email, and social media channels.
• Manage key marketing projects with design, subject matter experts, and executive stakeholders to ensure high-quality assets are developed on time and on budget.
• Conduct ongoing industry research, media and trend analysis to support deliverables with relevant themes.
• Determine asset formats and topics to maximize audience engagement and exceed revenue targets.
• Collaborate with internal teams to ensure cross-functional execution on integrated marketing plans.
• Manage brand reputation across all channels to maintain consistent target audience messaging.
• Utilize strong analytical ability to evaluate end-to-end audience experience across multiple channels.
• Work cross-functionally with key stakeholders to develop marketing strategies, plans, and assets.
• Partner with agency teams to develop and maintain a formal style guide for marketing.
• Apply buyer personas and buyer journeys to marketing initiatives.
• Follow and enforce brand guidelines across all platforms and content types.
• Evaluate customer research, market conditions, and competitor data to align activities and messaging with business outcomes.
• Partner with IT in website maintenance and Sales in CRM and campaign requirements.
• Use website analytics to monitor traffic and engagement trends and recommend improvements.

What We're Looking For

• Bachelor’s Degree in Marketing, Business, or a related field.
• Five (5) plus years of B2B digital marketing experience leading and managing web development, SEO/SEM, marketing databases, email, social media, and display advertising campaigns.
• Strong collaboration, leadership, and team management skills.
• Strategic mindset and the ability to think both creatively and analytically.
• Excellent verbal, written, interpersonal, and analytical skills.
• Ability to build relationships across various audiences and teams.
• Comfortable proofing and editing detailed product and marketing communication.
• Organized and able to manage multiple complex workstreams independently.
• Detail-oriented with a disciplined and proactive approach to work.
• Proficient in platforms such as Google Analytics, Google Ad Manager, and WordPress.
• Ability to identify new market opportunities and address them through integrated campaigns.
• Adept at multitasking in a fast-paced, deadline-driven environment.

Nice to Have

• Experience in HTML and WordPress.
• Healthcare industry experience or aptitude.
• Familiarity with tools like HubSpot, Marketo, Braze, and Wrike.

Technical Stack

• Google Analytics
• Google Ad Manager
• WordPress
• HubSpot
• Marketo
• Braze
• Wrike

Team & Environment

You will be a key member of the marketing team, collaborating with commercial leaders, platform stakeholders, communication teammates, internal teams, and agency teams.

Benefits & Compensation

• Medical, Dental, and Vision insurance
• Employer Paid Basic Life Insurance and AD&D
• Voluntary Life Insurance (Employee/Spouse/Child)
• Health Care and Dependent Care Flexible Spending Accounts
• Pre-Tax and Post-Tax Commuter and Parking Benefits
• 401(k) Retirement Savings Plan with Company Match
• Paid Time Off
• Paid Parental Leave
• Short-Term and Long-Term Disability
• Tuition Reimbursement
• Employee Discounts (retail, hotel, food, restaurants, car rental and more)
• Compensation range: $69,900 - $94,400

Modivcare is an Equal Opportunity Employer. We consider all applicants for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, handicap or disability, or status as a Vietnam-era or special disabled veteran in accordance with federal law.