Sydney, Australia; Melbourne, Australia Hybrid Full-time USD 153,000 – 180,000 / year

Whatnot is hiring a Marketing Manager, Australia

About the Role

Lead the development and execution of marketing strategies tailored to the Australian market, working closely with regional and global teams to amplify brand presence and support business objectives.

Responsibilities

  • Design and manage localized marketing campaigns to increase brand awareness
  • Analyze market trends and consumer behavior to inform strategy adjustments
  • Collaborate with creative teams to produce compelling content
  • Manage digital advertising efforts across key platforms
  • Track and report on campaign performance using analytics tools
  • Optimize marketing spend for maximum return on investment
  • Support product launches with targeted promotional activities
  • Build relationships with local influencers and partners
  • Coordinate with sales teams to align marketing initiatives with revenue goals
  • Develop messaging frameworks suited to regional audiences
  • Lead A/B testing to refine marketing assets and approaches
  • Oversee community engagement efforts across social channels
  • Ensure brand consistency across all customer touchpoints
  • Conduct competitive analysis to identify market opportunities
  • Manage agency partners and external vendors as needed
  • Develop quarterly marketing plans aligned with business targets
  • Present insights and recommendations to leadership
  • Support public relations initiatives when required
  • Drive customer acquisition and retention through targeted outreach
  • Stay current with digital marketing technologies and best practices

Compensation

Competitive salary based on experience

Work Arrangement

Hybrid work model with flexibility for remote and in-office collaboration

Team

Part of a dynamic, fast-growing team focused on scaling regional impact

Why This Role Matters

This position plays a key role in shaping how the brand connects with Australian audiences, driving both awareness and long-term loyalty through innovative marketing strategies.

Growth Opportunities

The role offers a clear path for professional development, with opportunities to lead larger initiatives and mentor team members as the regional presence expands.

Available for qualified candidates requiring work authorization

About company
Whatnot
Whatnot is the largest livestream shopping platform in North America and Europe where users can buy, sell, and discover items across hundreds of categories such as trading cards, fashion, electronics, and live plants. The company enables sellers to build real businesses and is pioneering live commerce at scale in the West.
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Job Details
Department New Markets, Marketing
Category other
Posted a month ago