Responsibilities
- Works closely with operational leadership on maintaining successful property marketing efforts that supports overall leasing efforts of assigned portfolio.
- Responsible for leveraging centralized marketing team support, individual expertise, and preferred vendor partner services to develop and execute marketing plans and strategy for assigned portfolio.
- Responsible for analyzing ongoing leasing and marketing performance, as well as preparing and providing performance data reporting to operational leadership and clients.
- Responsible for recommending and overseeing the execution of long-term and short-term goals with timelines, benchmarks, and KPIs using data to drive decision making and recommendations.
- Participates in regularly scheduled calls with operational leadership and clients to review marketing performance of assigned communities.
- Provides leasing and marketing training and best practices to onsite teams.
- Creates additional marketing ideas and campaigns for prospects, resident referrals, resident events, etc. to increase social media presence and drive qualified traffic to the communities.
- Creates 30-60-90-day marketing action plans for properties not meeting occupancy goals.
- Confidence in presenting recommendations, ideas and strategies to operations and ownership in a way that illustrates pros, cons, risk, and reward.
Requirements
- Bachelor's degree in marketing, communications, or a related field.
- Proven experience in marketing support or a similar role.
- Strong written and verbal communication skills.
- Knowledge of consumer/user digital experience.
- Familiarity with online digital marketing platforms.
- Excellent organizational skills with the ability to multitask and prioritize effectively.
- Creative mindset with a keen eye for detail.
- Strong analytical and problem-solving abilities.
- Ability to work independently as well as collaboratively in a team environment.
Nice to Have
- 3-5 years marketing experience that directly supports marketing manager responsibilities; paid digital media, marketing strategy, data-driven decision making.
- Experience in Real Estate Property Management
- Experience with Property Management Software – Yardi, Onesite, Entrata
- Experience with industry-related CRMs – Rent Dynamics, Knock.
Work Arrangement
Hybrid
Additional Information
- Travel Requirement: This position entails travel, estimated at 75% of work time annually. Travel may be required for property visits, conferences, training sessions, or other business-related activities.
