As the first Marketing Manager at Clarity Pediatrics, you will help build and share the company's story with pediatricians, educators, and parents. You will own diverse marketing projects, focusing on content development, sales enablement, and generating qualified demand across multiple channels.

What You'll Do

Create, update, and manage marketing and sales materials like brochures, sell sheets, case studies, and newsletters.
Support the development of sales training materials and product messaging presentations.
Customize resources to support specific customer segments, sales stages, and regions.
Manage the B2B event and conference calendar and all related logistics; attend selected events as a company representative.
Develop and execute lifecycle marketing strategies using Customer.io to increase customer engagement, satisfaction, and revenue.
Refine and execute the owned-social content calendar and webinar series.
Identify and manage partnership/sponsorship opportunities with patient and parent advocacy groups.
Analyze marketing performance metrics and leverage insights to refine strategies and maximize ROI.
Collaborate closely with cross-functional teams, including sales, product, and clinical, to ensure alignment of marketing initiatives with business objectives.
Participate in the planning and execution of geographic expansions and new service line launches.
Stay abreast of industry developments, regulatory changes, competitive offerings, and emerging technologies.
Manage updates to company assets (e.g., website, clinical materials) and work with vendors/agencies as needed.

What We're Looking For

3–5 years of experience in B2B, B2B2C, or consumer marketing roles.
Bachelor’s degree in marketing, business administration, communications or a related field, or equivalent work experience.
Strong writing, content development, and project management skills with strong attention to detail.
Self-motivated with the ability to prioritize, meet deadlines, and manage changing priorities.
Familiarity with marketing automation tools like HubSpot, Customer.io, or Zoho; Google Suite; design tools like Canva or Adobe Creative Suite; project management tools like Asana; and analytics platforms like Google Analytics, Looker, or Hashboard.
All applicants must be authorized to work for ANY employer in the U.S.

Nice to Have

Experience marketing to clinical or healthcare audiences or in similar regulated industries.
Preference is for someone in the San Francisco Bay Area.
Experience working in startups or launching new products.