Forbes Advisor is hiring a Marketing Manager to serve as the primary B2B marketing lead for Accolades customer acquisition and retention campaigns. You will own the full campaign lifecycle from strategy to execution across email, digital, social, content, events, and direct response, coordinating cross-functional resources to ensure timely, on-brand delivery.
What You'll Do
- Strategize and execute multi-channel demand generation and nurture campaigns, translating objectives into documented project plans and timelines.
- Manage complex dependencies across multiple campaigns, monitoring success metrics to drive revenue.
- Act as the central project lead, managing campaign assets and facilitating collaboration across teams.
- Define, document, and optimize procedures for efficient campaign execution, including managing the project management platform.
- Enforce QA protocols to ensure flawless campaign execution and adherence to brand and data compliance standards.
- Manage stakeholder expectations, lead status meetings, and provide proactive communication on project progress and risks.
- Support A/B testing initiatives to identify and scale successful campaign elements.
- Stay current with marketing trends and emerging opportunities.
- Foster a highly collaborative environment, excelling as a communicator in a fast-paced setting.
- Conduct market research and competitive analysis to inform campaign strategies.
What We're Looking For
- Minimum 3 years in B2B marketing, managing complex, multi-channel acquisition and retention campaigns.
- Outstanding email marketing expertise and a track record of delivering remarkable results.
- Foundational understanding of the marketing technology stack (Salesforce, Marketing Cloud, Account Engagement) to define requirements and coordinate testing.
- Hands-on experience with leading marketing automation systems, Salesforce CRM, and Customer Data Platforms (CDP's).
- Proficiency in project management and workflow tools (Asana, Monday, Jira) for resource scheduling and task tracking.
- Proven experience designing and implementing efficient campaign workflows to reduce bottlenecks.
- Track record in creating and activating successful paid social media campaigns.
- Experience defining campaign reporting requirements (KPIs) and verifying campaign tracking and reporting.
- Proven ability to enforce Quality Assurance (QA) protocols to ensure compliance with brand guidelines, legal requirements, and data privacy policies.
- Driven by curiosity, energy, and a passion for exploring new marketing opportunities.
- Stellar communication skills and an innate ability to collaborate effectively with teams.
- The talent to prioritize and deliver results in a fast-paced environment.
- A privacy and compliance first mindset in all marketing activities.
Nice to Have
- Experience with the Pardot marketing automation system.
Technical Stack
- Salesforce
- Marketing Cloud
- Account Engagement
- Pardot
- Customer Data Platforms (CDP's)
- Asana
- Monday
- Jira
Team & Environment
You will coordinate cross-functional resources across Creative, Content, Data, and Product teams.
Benefits & Compensation
- Salary: $90,000 - $100,000
Work Mode
This is a remote position open to candidates based in California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Maine, Maryland, Massachusetts, New Jersey, New York, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, and Washington.
Forbes is an equal opportunity employer.
