Guild is seeking a strategic, data-driven, and creative Senior Marketing Manager - Public Sector to lead high-impact marketing initiatives. You'll drive brand awareness, customer acquisition, and revenue growth as Guild advances workforce education and career mobility in the public sector. This role will own key marketing programs end-to-end—from strategy through execution—and partner cross-functionally to deliver measurable business outcomes.
What You'll Do
- Develop and execute integrated marketing strategies aligned to business and revenue goals.
- Translate company objectives into clear marketing roadmaps and campaign plans.
- Identify growth opportunities through market, customer, and competitive insights.
- Manage annual and quarterly marketing planning processes.
- Lead cross-channel marketing campaigns across digital, content, events, product marketing, and partnerships.
- Oversee messaging strategy and ensure brand consistency across all touchpoints.
- Collaborate with Product, Sales, Revenue, and Customer teams to align go-to-market efforts.
- Drive launches for new products, features, or strategic initiatives.
- Establish KPIs and reporting frameworks to measure marketing effectiveness.
- Analyze campaign performance and translate data into actionable insights.
- Optimize channel mix and budget allocation to maximize ROI.
- Present results and strategic recommendations to senior leadership.
- Influence and align cross-functional partners.
- Manage external vendors and agency relationships as needed.
- Mentor junior marketers and contribute to team development.
- Champion best practices in marketing operations, experimentation, and execution.
What We're Looking For
- 6–10+ years of performance marketing experience.
- Proven experience leading multi-channel marketing programs.
- Strong strategic thinking and business acumen.
- Demonstrated ability to translate data into insights and action.
- Experience partnering closely with Sales and/or Product teams.
- Exceptional project management and prioritization skills.
- Excellent written and verbal communication skills.
Nice to Have
- Experience in HRTech, B2B marketing to an executive audience, or the public sector.
- Experience in extending or standing up new market sectors or audience segments.
- Experience working in medium-sized or high-growth companies and/or digital marketing agencies.
- Bachelor’s degree in Marketing, Business, Communications, or related field (MBA a plus).
Benefits & Compensation
- Compensation: $125,000 - $150,000 + equity (stock options).
- Access to low-cost, high-quality health care options through Collective Health and Kaiser.
- Access to a 401k to help save for the future.
- Generous vacation policy to rest and recharge.
- 8 days of fully-paid sick leave.
- Family-friendly benefits, including 12 weeks of parental leave for non-birthing parents and 18-20 weeks for birthing parents with a 4-week ramp-up period.
- Employer-paid short-term and long-term disability, employer-sponsored life insurance, fertility and caregiving benefits.
- Well-rounded wellness benefits including free and low cost mental health resources and financial wellbeing support services.
- Education benefits and tuition assistance.
Work Mode
This is a hybrid position open to candidates in Arizona (AZ), California (CA), Colorado (CO), Connecticut (CT), Florida (FL), Georgia (GA), Idaho (ID), Illinois (IL), Indiana (IN), Kansas (KS), Massachusetts (MA), Maryland (MD), Maine (ME), Michigan (MI), Minnesota (MN), Missouri (MO), North Carolina (NC), New Hampshire (NH), New Jersey (NJ), Nevada (NV), New York (NY), Ohio (OH), Oklahoma (OK), Oregon (OR), Pennsylvania (PA), South Carolina (SC), Tennessee (TN), Texas (TX), Utah (UT), Virginia (VA), Washington (WA), Wisconsin (WI), and Washington D.C.
Guild is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
