Wacker Chemie AG is hiring a Marketing Leader for its BioPharma business to develop and oversee the execution of the marketing plan for driving market share gain in the development and manufacturing of Biologics. This role drives strategic marketing initiatives, leads market insight activities, and partners cross-functionally to enhance Wacker’s overall value proposition.
What You'll Do
- Define, implement, and continually refine the global marketing strategy for Wacker BioPharma.
- Develop multi-channel marketing campaigns that elevate Wacker’s market presence and support commercial objectives.
- Conduct detailed market, customer, and competitor analyses to identify emerging trends, opportunities, and risks.
- Translate insights into actionable strategies that support commercial objectives and innovation.
- Collaborate with the commercial team, corporate communications, and innovation teams to craft and optimize a compelling value proposition.
- Ensure consistent messaging and brand alignment across all communication channels.
- Lead the planning, management, and execution of Wacker’s presence at industry trade fairs, congresses, conferences, and exhibitions.
- Represent Wacker at key global industry events, strengthening relationships with partners, customers, and thought leaders.
- Monitor, track, and report on the effectiveness of marketing activities, campaigns, and event performance.
- Derive optimization measures to continuously improve marketing ROI and operational efficiency.
- Implement KPIs, dashboards, and data-driven processes to guide decision-making.
- Lead and develop the marketing team to deliver high-quality, timely, and impactful marketing outcomes.
- Foster strong collaboration with Sales, Corporate Communications, R&D, and Executive Leadership to ensure aligned goals.
What We're Looking For
- Degree in Marketing, Business, Life Sciences, or related field.
- Extensive experience in B2B marketing within the biopharma, biotech, CDMO, or life science sector.
- Proven track record of strategic marketing leadership and execution.
- Strong analytical skills with ability to translate insights into effective action.
- Excellent communication, leadership, and stakeholder-management abilities.
- Professional communication skills both written and oral as well as listening.
- Interpersonal flexibility to work independently but also collaborate proactively within a matrix team organization.
- Strong aptitude to learn and grow job related knowledge.
- Solid computer and large data handling skills.
- High level of interpersonal and influential leadership skills for multi-cultural, multi-functional teams.
Nice to Have
- Advanced degree preferred.
- SAP & SalesForce experience is preferred.
Technical Stack
- SAP
- SalesForce
Team & Environment
This role reports directly to the Global Head of Commercial.
Benefits & Compensation
- Compensation: $165,000-$190,000
- Compensation and Incentive plans
- Medical, Dental, and Vision Insurance effective day 1
- Paid Time Off in addition to personal days and holidays
- Paid parental leave
- Wellbeing fund
- Flexible hybrid work arrangements
- 401(k) with company match
- Education Assistance Program
- Career development and advancement opportunities
- Support for Community Involvement
Work Mode
This is a hybrid role based in San Diego.
Wacker is an Equal Opportunity Employer. We actively promote the equality of opportunity for all who are qualified and bring the requisite experience, talent, skill and potential, without regard to age, disability, sex, race, religion or belief, marriage/civil partnership, pregnancy/maternity, sexual orientation, or any other protected characteristics.
